Thursday, June 8, 2023

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    5 key elements of successful ABM strategies

    Cover image from ABM report

    B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity.

    What goes into a successful ABM strategy? Best practices that have emerged focus on these five core areas:

    • Data enrichment
    • Account targeting.
    • Personalization and/or predictive recommendations.
    • Interaction management.
    • Performance measurement.

    MarTech’s Account-Based Marketing Tools: A Marketer’s Guide discusses each of these ABM strategy elements in more detail and shows how ABM platforms help marketers achieve these strategic objectives.

    Also included in this free 56-page report are profiles of ABM tools vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy now.

    The post 5 key elements of successful ABM strategies appeared first on MarTech.

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