It’s interesting to realize that mirrors weren’t perfected until a few hundred years ago. Human beings spend a lot of time considering our own appearance and our own feelings and most of all, our own needs.
The market produces a shift. When it’s a fair and open exchange, the customer gains in power. As a result, the selfish merchant or producer loses market share until they figure out how to build empathy into their work.
It’s not for you, it’s for them.
And if you do a good job of making it for them, then you get your needs taken care of.
Big companies and monopolies and other institutions seek lock-in so they can go back to looking in the mirror instead of paying attention to what their customers and prospects need and want.