Tuesday, May 30, 2023

    Latest Posts

    What to watch for in TV advertising’s 2023 upfront market

    TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn — which has TV networks eying options to update the upfront model.

    The video below outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Referring to one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.