With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization.
Join the webinar featuring BlueConic’s Khurram Moiz, principal customer success manager, and special guest, Forrester Senior Analyst, Jessica Liu, as they discuss the state of consumer personalization and outline the strategy, data and technology needed to successfully design and execute personalized experiences.
Tune in to find out:
• When consumers want personalization throughout their lifecycle.
• Why highly technical teams are not required.
• Real-world examples of how first-party data can unlock innovation.
The post Overcoming the paradox of personalization to meet consumer expectations appeared first on MarTech.