Tuesday, May 21, 2024
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    CMO profile: How Tourism Fiji’s Emma Campbell is building a sustainable marketing approach based on value, positivity and showing up

    You’d be hard pressed to find a marketing leader who doesn’t get a thrill from spearheading a brand repositioning and disruptive brand-led campaign. But for Tourism Fiji’s chief marketing officer, Emma Campbell, the last three years of the pandemic profoundly impacted her perceptions of how broad a marketing leader’s role can be.

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