Friday, February 3, 2023

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    H&M becomes the latest apparel brand on Roblox as immersive brand engagement heats up

    Engaging existing customers as well as prospecting globally has seen H&M become the latest fashion brand to launch an immersive metaverse experience on Roblox. And with clothing and accessories creation growing on the platform by 25 per cent year-on-year, there’s no doubt there’s plenty more to come.

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