Consolidation has largely defied the marketing technology ecosystem. For every acquisition and merger over the past 10-15 years, a plethora of fresh-faced players has sprung up, bringing disruption and new must-have martech categories with them.
Consolidation has largely defied the marketing technology ecosystem. For every acquisition and merger over the past 10-15 years, a plethora of fresh-faced players has sprung up, bringing disruption and new must-have martech categories with them.
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