Monday, March 27, 2023

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    Don’t let a story get in the way

    The thing is that facts almost never get in the way of a good story.

    Because a good story feels true.

    A good story resonates.

    A good story is based on our feelings, long-held and hard-earned.

    A good story sticks with us, regardless of the facts.

    If I bring facts to rebut your story, they will fail… unless the facts I bring are the foundation for a new story, a story about doing something smart, based on evidence or simply more effective.

    But facts alone have little chance in a battle with a good story.

    Part of the job of making change is working to make sure a bad story doesn’t get in the way of good facts.

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