Friday, February 3, 2023

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    The Workday Consumer has logged in – but are you stuck on digital marketing autopilot?

    Not so long ago, from Monday to Friday, many consumers went to offices where they engaged in their “work life” activities. Then they went home, where they spent time immersed in their “personal life” activities. On weekends, they did chores and went shopping. Advertisers could count on this as the status quo, until the pandemic hit. Suddenly, as many began to work from home and hybrid working became the norm, life became blurred and for many, all those tasks began to happen simultaneously from home. This change triggered a fundamental, and now permanent shift in how we spend time online – and created the Workday Consumer.

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