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    5 ways to improve your content workflow and strategy in 2023 by Canto

    Digital content creation and management seem to be more complex than ever. Workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing pressure on content and creative teams to produce more content in less time and with fewer resources.

    So how are the most successful teams currently executing production and managing their workflows? To answer this question and find out the best practices for improving efficiency, Canto surveyed nearly 650 professionals in the United States and the United Kingdom involved in the production, management and/or strategy for content and creative assets at their organization.

    Tune into this webinar to learn the results of the survey and take an in-depth look at the content strategies, workflows and technologies that have made these organizations successful. You’ll take away valuable tips on how you can revamp your own content programs in 2023 and dive deep into the five areas to improve content workflow and strategy, including:

    1. Running a content audit for all relevant and current content
    2. Centralizing your content into a single location and applying metadata
    3. Building a technology stack that is optimized for collaboration
    4. Prioritizing your content workflows
    5. Focusing on brand consistency and speed to market

    Planning and creating content is much harder than it used to be, with disconnected teams and a broken digital content supply chain. Watch this webinar so you can plan, create, manage and deliver your best content program in 2023.

    The post 5 ways to improve your content workflow and strategy in 2023 appeared first on MarTech.

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