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    Louis Vuitton blends romcom with classic Christmas claymation in holiday 2022 ad

    The 3D love story shows a branded teddy bear desperately pursuing another Louis Vuitton brand mascot.

    Louis Vuitton is at the vanguard of the impending wave of Christmas ads. Its holiday ad, directed by acclaimed director Gary Freedman, shows the story of LV the teddy bear as he navigates a series of surreal, claymation-esque landscapes – reminiscent of some classic Christmas movies – in pursuit of his beloved Vivienne, another brand mascot, who’s just seeking adventure and living her best life. Each 3D-animated scene is replete with Louis Vuitton products.

    The soundtrack for the 60-second video spot is The Turtles’ Happy Together, one of the all-time great rock-and-roll love anthems from the psychedelic 1960s. 

    Louis Vuitton said in a statement that the goal behind the new ad “was to create a Christmas fairytale, a charming and positive story in which emotions and sense of detail highlight Louis Vuitton’s creations. A world that is both intimate and spectacular, a whimsical and sophisticated journey.” The brand also called the spot “a romantic comedy between two iconic characters of the brand.”

    The ad ends with the two animated characters being reunited in the famous Asnières-sur-Seine, and with the revelation that the entire journey took place inside of a snowglobe, or perhaps inside the mind of a young child. 

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    Credits

    Campaign: Louis Vuitton – Do?me   

    Director: Gary Freedman  

    DOP: Sandgren Linus @linussandgren_dp  

    Production company: LA\PAC  

    Executive producer: Jérôme Denis @flyingjed  

    Producer: Thierry Bettas-Begalin @thierrybbegalin  

    Prod coordination: Lucas Demerdjibachian @ludemj    

    Communication and event director: Stefano Cantino

    Head of creative service: @magena.chansarel  

    Art buying and production manager: Felipe Bravo and @martin.foureau  

    Head of fashion office: @alextpaul  

    Product coordinator: @solene.richard and @lilyeddleston  

    Agency: Buffalo Studio  

    Creative director: Adrian Gonzalez-Cohen @adriangonzalezcohen and David Gomez-Gonzalez @daviduzquiza  

    Represented by @parent.global  

    1st AD: Benjamin Edwards @benjjji  

    Co 1st AD: Julia Nagy  

    2nd AD: Brigitta Benedek  

    3rd AD: Fanni Hutlassa  

    1st AC: György Yuri Horváth  

    2nd AC: Dánielgál and Dávid Rözge

    Production Service: Laokoon Film

    Post-production house: TheMill @millchannel_paris  

    Head of post-production: Laurence Lelong @misslo.lelong, Caroline Deloffre and Vanessa Koscianski  

    Editor: Adam Spivey @the_assembly_rooms  

    Additional editing: Flora Jaquot @dearcut_paris, Rachel Fourgous @cutaway.tv and Antoine Zimer  

    Colorist: Jean Clement Sorret and Mathieu Toulet @company_3  

    Sound Production: THE  

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