To celebrate the upcoming Fifa World Cup, McDonald’s pulled out all of the stops to posit the question: “Wanna go to McDonald’s?”
In a high-energy global ad, McDonald’s shows that everyone around the world is asking the same question – albeit in many different languages. Whether it is pleading children, bus riders, A-list celebrities or both happy and sad football fans, the question is the same: “Wanna go to McDonald’s?”
The capper is Jason Sudeikis (acting rather Ted Lasso-ish) when his friend arrives with a bag of McDonald’s. He says in disbelief: “You went to McDonald’s without me? I mean, you could have asked.” When his friend says sorry, Sudeikis retorts: “You can’t eat an apology.”
Sudeikis said in a statement: “I’ve had my fair share of full English breakfasts and fancy Manhattan brunches, but if I had to choose one way to start my morning or end my late night, I’m picking the Bacon, Egg and Cheese Biscuit from McDonald’s every single time.”
The spot also features the No 1 TikTok creator Khaby Lame, top EA Sports Twitch streamer Edwin Castro and K-pop stars Itzy.
Wieden + Kennedy New York created the spot.
The World Cup begins on Sunday November 20.
Agency: Wieden + Kennedy
HCM agency: Alma
HCM digital: Boden
PR agency: Weber Shandwick
Media agency: OMD EMEA
Talent agency: The Narrative Group
Production company: Caviar
Editorial company: The Den Editorial
VFX company: Preymaker
Telecine company: Company3
Mix company: Lime Studios
Original music: Walker Music
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