Monday, November 28, 2022

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    The Drum’s Data & Privacy Deep Dive Breakfast: reaching the invisible 70%

    For marketers to reach the ‘invisible’ 70% of consumers who say no, they must say yes to responsible marketing. The Drum’s Data & Privacy Deep Dive Breakfast will explore why.

    Consumers today have more choice than ever and, as a result, addressability has been reduced drastically. Give consumers the choice of whether their data can or can’t be used in digital advertising and an increasingly empowered public are getting into the habit of saying no.

    It’s estimated that as many as 70% of consumers have gone data dark, meaning that marketers have a fight on their hands to reach their desired audiences. What’s essential for advertisers will be the ability to make invisible consumers visible via marketing tactics that respect consumer choice.

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    To kick off our Data & Privacy Deep Dive, The Drum’s assistant editor Jenni Baker will host a breakfast discussion at The Drum Labs in Shoreditch on Tuesday November 15 to explore how the rise of the opt-out consumer impacts advertisers and the routes available to make better choices.  

    Attendees will hear from top marketers as they share how they collect and care for the data that drives them to success. Joining the line-up of speakers so far is Andra Mititelu, business director, audience platform for advertisers at Permutive and Chris Jones, CEO at Space & Time

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    Join us to uncover the answers to the following questions: 

    • Can advertisers win back consumers’ trust and reach the 70% of consumers who’ve gone dark?

    • What consumer data should be prioritized and how to identify and fill gaps in your data pools? 

    • How can brands collaborate with platforms and publishers to build a more informed picture of their customers? 

    • What challenges and opportunities come next and how ready is the industry to tackle them? 

    Register here to secure your spot to join us for breakfast and attend on Tuesday November 15 from 8:30am to 10:30am GMT.

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