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    Ad of the Day: Amazon’s heart-warming Christmas ad rolls out a life-size snow globe

    This touching tale explores a father’s love for his daughter and will air tonight in the UK during Coronation Street on ITV.

    Amazon has released its annual Christmas ad campaign – and it’s a real tear-jerker. In ‘Joy Is Made,’ viewers see a young child completely captivated by a festive snow globe. Carrying the ornament everywhere, from school to the dentist’s office, the youngster’s father begins to notice the obsession and wants to add to the magic.

    He devises a plan to create a life-size version of the snowy world in the greenhouse in their garden, much to the delight of his daughter.

    The commercial was directed by Academy Award winner Taika Waititi, known for films such as Jojo Rabbit and Thor: Love and Thunder.

    Credits

    Amazon 

    Head of global creative: Jo Shoesmith 

    Vice-president global brand and fixed marketing: Claudine Cheever 

    Global director of brand marketing: Walter Frye

    General manager integrated marketing, EU: Ed Smith 

    Global head of campaigns, Amazon brand: Laura Downey

    Senior campaign manager, EU: Maite Molling 

    Senior campaign manager, US: Roxanna Martinez 

    Creative program manager, US: Tiffany Carley 

    Creative program manager, EU: Shareen Kern 

    Senior creative producer, US: Vanessa MacAdam 

    Senior content acquisition manager, music licensing: Melissa Somoski 

    Head of indies label relations: Madeline Nelson 

    Agency and Production 

    Creative agency: Lucky Generals

    Director: Taika Waititi 

    Production company: Hungry Man

    Managing partner: Matt Buels

    Producer: Hannah Stone

    Production services: Curious Film 

    Director of photography: Mike Berlucchi 

    Editing house: Cabin Edit limited

    Editor: Chan Hatcher and Randy Baublis

    Post-production: Black Kite

    Colorist: George Kyriacou

    VFX: Guillaume Weiss

    Sound house: No.8

    Sound engineer: Sam Robson

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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