Friday, December 2, 2022

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    Ad of the Day: viewers rooting for Kevin in Aldi’s Home Alone-inspired film

    The nation’s favorite carrot is home alone this Christmas. Will he manage to evade a burglar and spend the festive period with his family?

    Aldi’s teaser ad dropped last week and saw Kevin the Carrot and co waiting for a flight. Sadly, the root vegetable got distracted playing a game of football (think along the lines of Nike’s famous 1998 World Cup ad) and was separated from his family.

    In homage to the Macaulay Culkin Christmas classic Home Alone, Kevin spends the holidays in his house setting traps for a pesky intruder lurking outside.

    As the scene progresses, and his family makes a speedy return from Paris, the true identity of the home intruder is made known.

    The campaign will air this evening on ITV during I’m a Celebrity… Get Me Out of Here and run to December 31. It is supported across digital, out-of-home (OOH), print, radio and social channels.


    Agency: McCann 

    Chief creative officer: Dave Price

    Creative lead: Clive Davis

    Creative lead: Andy Fenton

    Managing partner: Laura McKinlay

    Business director: Jane Colbeck

    Business lead: Josie Campbell

    Business lead: Cara Harcombe

    Senior project manager: Ericka Grimley


    Head of TV: Lucy Moore

    Music supervisor: Chris Graves

    Riff Raff

    Executive producer: Tracey Cooper

    Producer: Paz Parasmand


    Directors: Todd Mueller and Kylie Matulick

    Producer: George Marks


    Marshall Street Editors

    Editor: John Mayes


    Wave Studios

    Engineer: Parv Thind

    Music: Sixty Four Music

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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