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    The Drum Awards for Out of Home: shortlist revealed

    Amazon, Pokemon, Talon, Meta, Havas, Heineken, Posterscope, Coca-Cola, Dentsu Creative, Lego and Virgin are just some of the brands and agencies shortlisted for The Drum Awards for Out of Home (OOH). 

    OOH has evolved significantly in recent years, becoming a sought-after medium for everything from traditional print to spectacular 3D billboards and omnichannel extravaganzas. That is why we continue to celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world. 

    Our judging panel – chaired by Jonathan Emmins, founder and global chief executive of Amplify – was on the lookout for the most innovative, creative and effective work.

    The winners will be announced at a ceremony at The Drum Labs in London (find out how to attend in person or watch remotely). You can check out the full shortlist of nominations below.

    Best Use of Digital     

    • Forever Beta for The Big Issue Group
    • Chemistry for TAB NZ
    • Vistar Media, City National Bank and Critical Mass  
    • Initiative and Hivestack for LEGO
    • Quotient for Tylenol and J3 Shopper

    Innovation in OOH     

    • Isobar and Dentsu Creative for Coca-Cola Sweden
    • Forever Beta for The Big Issue
    • Audience for Virgin Media O2
    • DOOH.com, Kinetic, AMV BBDO and Mindshare UK for Meta

    Best Interconnected OOH Formats

    • Paramount
    • Rapport, MediaCom, SCA and AKQA for Sky
    • Mostly Media for Cawston Press
    • Tennent’s Lager, Talon Outdoor, Republic of Media Tennent’s LagerKinetic, Wavemaker, VMLY&R for Danone
    • UNiDAYS        
    • Kinetic, Mindshare and Mother for KFC
    • Posterscope and Red Star for Heineken UK

    Classic Posters and Banners  

    • Marsh & Parsons Ltd
    • Media Agency Group for Verkada
    • Droga5 for Meta
    • Pleo                           

    Spectacular    

    • Red Consultancy for Hendrick’s Gin
    • Dark Horses for Vanarama National League
    • Rapport, MediaCom, SCA and AKQA for Sky
    • Prime Video, Rufus powered by Initiative, Billie Media Ltd for Prime Video
    • Singleframe for Amazon Prime Video

    Most Talked About    

    • Specsavers, The Agency, MG OMD, Talon Outdoor, Grand Visual, Global Street Art and JACK Agency     
    • Kinetic, Mindshare, Don’t Cry Wolf, Build Hollywood and DCW Productions for Elvie
    • Ocean Outdoor for Missing People
    • Kinetic, Mediacom, BBH, DOOH.com and The Unmistakables for Tesco
    • Essence, Kinetic, Pixel Artworks, DOOH.com and ITV Creative

    National Campaign    

    • Rapport, MediaCom, SCA, AKQA for Sky
    • Kinetic, Mediacom, BBH, DOOH.com Tesco
    • UKTV Creative and Alibi                            

    Brand Fame   

    • BBC, BBC Creative, Havas Media, Talon Outdoor and Grand Visual

    Not for Profit 

    • Ocean Outdoor for The Big Issue
    • Forever Beta for The Big Issue
    • Media Bounty for Men’s Minds Matter
    • The Or for The Vagina Museum
    • Wunderman Thompson for White Ribbon
    • Wunderman Thompson UK for RHS

    Most Effective Use of Data    

    • Bruketa, Zinic and Grey for Croatia Osiguranje
    • oOh!media for Georg Jensen
    • Board Click for 50 Megumi
    • Vistar Media for HBF Health Insurance Australia
    • KInetic, mSix&Partners and The&Partnership for TalkTalk

    Best Use of Copywriting        

    • UKTV Creative and Alibi
    • Chemistry for TAB NZ
    • Wunderman Thompson UK for White Ribbon
    • Zulu Alpha Kilo for Pizza Pizza

    Local Campaign          

    • Pleo    
    • Rise New York & Partner for Floripa Square
    • UNiDAYS        
    • ELVIS for Merlin Entertainments

    Sustainability 

    • Kinetic and The7Stars for H&M

    Best Multi-Screen Display      

    • Pixel and Texel for Marriott International
    • Team One for Lexus

    Best Use of Context   

    • Dentsu and Live Poster for William Grant & Sons/Hendrick’s Gin
    • Forever Beta for The Big Issue
    • Amazon Science         
    • VIOOH and Displayce  Avène Solaire – Pierre Fabre Group
    • Kinetic, Mediacom, BBH and DOOH.com for Tesco
    • Mediabridge and Medialab for National Trust

    Experiential Ambient 

    • Wunderman Thompson UK for HSBS UK
    • Audience for Virgin Media and O2
    • UKTV Creative and Alibi
    • Initiative, OOH Tommy and KGA for Amazon
    • Pixel and Texel for Marriott International
    • DOOH.com, Kinetic, AMV BBDO and Mindshare UK for Meta

    Small Budget  

    • Dark Horses for Vanarama National League
    • Posterscope and Carat for Microsoft
    • Global Street Art  for Frank PR and White Claw UK

    International Global Campaign         

    • Evolve OOH for Notion
    • Havas Media Germany and Evolve OOH for Hugo Boss
    • Mediabridge and December19 for GWI

    Best Mural Hand Painted      

    • Clear Channel Airports for Peacock
    • Global Street Art and Talon for BBC
    • Wavemaker UK for Merlin Entertainment
    • Kinetic and The7Stars for H&M

    Best Use of Location  

    • Forever Beta for The Big Issue
    • Lamar Advertising for Goodr
    • UNiDAYS        
    • Chemistry for TAB NZ
    • Global Street Art and Talon for BBC
    • City Outdoor for CRAVE free from
    • Dark Horses for Vanarama National League
    • Red Consultancy for Hendrick’s Gin

    Cross Channel Campaign       

    • UNiDAYS        
    • Essence, Kinetic, Pixel Artworks, DOOH.com and ITV Creative        
    • Michelin Tyres And Caffeine & Machine       
    • VIOOH, Hawk and MediaCom for Reebok

    OOH for Good

    • Media Bounty for Men’s Minds Matter
    • Ocean Outdoor for PAPYRUS UK
    • Wunderman Thompson UK for HSBC UK
    • Posterscope and Carat for Microsoft

    Special Builds 

    • Kinetic, Mindshare and Mother for KFC
    • Posterscope and Dentsu X for William Grant & Sons
    • VCCP for Müller
    • Rapport, MediaCom and Engine for Sky
    • Rapport, MediaCom, SCA and AKQA for Sky

    Transport       

    • Transport for London for Pokémon
    • Singleframe for Amazon Prime Video

    Use of Augmented Reality     

    • Talon America and Havas Media for PUMA
    • DOOH.com, Kinetic, MediaCom Edinburgh and Above and Beyond for Subway
    • Pixel and Texel for Jack Morton Worldwide
    • Lightbox OOH Video Network for Travel Texas

    Vendor of the Year    

    • Broadsign       
    • UniLED
    • AdQuick         

    Use of Digital Technologies    

    • Kinetic, Mediacom, BBH, DOOH.com and The Unmistakables  for Tesco
    • GreenJinn for Pollen+Grace
    • Kinetic, Essence, DOOH.com, Pixel Artworks and ITV Creative

    Visual Craft    

    • Isobar and Dentsu Creative for Coca-Cola Sweden
    • Wunderman Thompson UK for White Ribbon
    • Droga5 for Meta
    • Ocean Outdoor for Vodafone
    • Brandbuch for PepsiCo
    • Twofold for Flick & Flavour GMBH

    Multi-channel Strategy          

    • Known for Grubhub
    • Essence, Kinetic, Pixel Artworks, DOOH.com and ITV Creative        
    • Posterscope/Essence for EE

    Extra Sensory 

    • Audience for Virgin Media and O2
    • The&Partnership for Gelesis and Plenity
    • Global Street Art Agency  for Frank PR
    • Initiative, OOH Tommy and KGA for Amazon
    • John Ayling & Associates  for Palmer’s

    New Approach           

    • Rise New York & Partners for Floripa Square
    • Dark Horses for Vanarama National League
    • Posterscope and Carat for Co-op
    • BetBull, Talon Outdoor, IMA-Home & Forever Beta BetBull
    • Posterscope and Essence for EE

    Use of Programmatic    

    • Rapport for NBA
    • Acquire – Data Driven for Parex – Multitaps
    • Vistar Media  
    • Talon Outdoor, Tourism Ireland and OMD UK for Tourism Ireland
    • Kinetic and Mediacom for Lumo Trains
    • Quotient for Tylenol and J3 Shopper

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