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    Nominations revealed for The Drum Awards for Social Purpose

    Brands and agencies in the running include M&C Saatchi, Superdry, Indeed, Shelter, BCW Stockholm, Whalar, Mother, AT&T and Samsung.

    The Drum Awards for Social Purpose recognize the brands, agencies and people around the world making a positive contribution through socially responsible marketing.

    Our global judging panel – co-chaired by Claire Sanderson, editor-in-chief of Women’s Health UK (Hearst), and Eduardo Sarmiento, executive creative director at Brunet-Garcia Advertising – was on the lookout for work that was brave, innovative and demonstrated great results.

    Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9. You can check out the full shortlist of nominations below:

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    Best Brand/Charity Collaboration     

    • Debby and Ron for Peace Naturals   

    • Fight or Flight for LinkedIn UK           

    • Penguin Random House Children’s           

    • Responsible Business Initiative for Justice for Virgin Unite  

    • Rinat Akhmetov Foundation             

    • Smartsheet                                       

    Best Celebrity/Influencer Brand for Good Partnership

    • Formula E and Unicef                       

    • Indeed                        

    • Ruder Finn for Gaf   

    • The Clearing for Tom Kerridge and Marcus Rashford, Full Time     

    Best Content Marketing Campaign   

    • Ally                 

    • Always Be Content for Scottish Water          

    • Indeed Creative for Indeed’s Pay Gap Social Experiment

    • Indeed Creative for A New Beginning: Indeed Promotes Pronoun Acceptance at Work

    • Indeed Creative for The Ad Says it All: Work Needs Women

    • The Boulder Group for SCIEX 

    • The Kite Factory and Don’t Panic for WaterAid           

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    Best Digital Campaign Breaking Censorship              

    • Guide Dogs UK and Motive Agency   

    • Smithfield Foods                    

    • Storycatchers for Network Rail         

    Best Educational Campaign

    • AnalogFolk for Canesten, Bayer Consumer Health   

    • Hopscotch for Sport England 

    • Livity for Speedo, Pentland Group    

    • NatWest for MoneySense     

    • Samsung UK, We Are Futures, B+A London, Exposure London, FutureLearn, Digital Catapult

    • Sky and Adobe for We Are Futures     

    • Understood.org in partnership with Good Apple and The Sway Effect                    

    • We Are Tilt and Collingwood Learning for Diageo       

    Best Environmental Cause Campaign

    • Hubbub, Ellipsis Earth, McDonald’s and Barley Communications                

    • Hell Yeah! For Olio

    • Always Be Content for Scottish Water          

    • AnalogFolk for DSM   

    • Economist Impact for The Nippon Foundation         

    • Raw London for Whale and Dolphin Conservation (WDC)   

    • Superdry                    

    • Veganuary                  

    • WeBelievers and Allison+Partners for Corona          

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    Best Fundraising Campaign

    • Project Hope             

    • TBWA\ANG for Victim Support Malta           

    Best in Brand Purpose

    • Aflac               

    • Arcadis and Man Bites Dog                   

    • Collectively for Dove  

    • Economist Impact for Various           

    • M&C Saatchi Sport and Entertainment for Ballantine’s        

    Best in Community Engagement       

    • Barclays/M&C Saatchi Sport & Entertainment         

    • British Red Cross and Voices Network                     

    • Comms8 for NHS – East of England   

    • Penguin Random House Children’s UK

    • Rinat Akhmetov Foundation             

    • Ruder Finn for Gaf

    • Virtue Worldwide for Polycam, Unesco and Blue Shield      

    • WPP Unite for Pride In London         

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    Best in Representation of Diversity & Inclusivity in a Campaign      

    • Ally                 

    • Baldwin& for Ponysaurus Brewing    

    • Good Relations                      

    • Indeed            

    • The Boulder Group for SCIEX 

    • Whalar for DirecTV   

    • WPP Unite for Pride In London         

    Best Integrated Campaign (offline & online)

    • 23red for The Competition and Markets Authority  

    • Ally                 

    • Alzheimer’s Society                

    • Purpose Disruptors                

    • Veg Power CIC and ITV PLC               

    Best PR Campaign      

    • Here Be Dragons for Justice4Grenfell

    • Golin for Asics        

    • Aldi/BCW for Aldi     

    • Fight or Flight for LinkedIn UK          

    • Frank for The Lewis Pugh Foundation           

    • Good Relations for Celebrity Cruises 

    • We Communications for Vodacom, Vodafone and Safaricom         

    Best Response to Change      

    • Always Be Content for Scottish Water           

    • Budweiser Brewing Group UK&I and Hanover Communications              

    • Rinat Akhmetov Foundation             

    • Team Rubicon                        

    Best Social Media Campaign

    • Collectively for Dove  

    • Veg Power CIC and ITV PLC               

    • Whalar for DirecTV   

    Best Stunt or Live Event         

    • 23red for Migrant Help          

    • BCW Stockholm for Carlsberg Sweden         

    • EFG                 

    • Here Be Dragons for Justice4Grenfell

    Best Use of Creativity

    • BCW Stockholm for Carlsberg Sweden         

    • Good Relations for Celebrity Cruises 

    • Here Be Dragons for Justice4Grenfell

    • Storycatchers for Network Rail         

    • Virtue Worldwide for Polycam, Unesco and Blue Shield      

    Best Use of Technology         

    • Golin for Asics           

    • Virtue Worldwide for Polycam, Unesco and Blue Shield      

    Best Video Campaign

    • Aldi and BCW

    • Catsnake: The Story Agency for RSPB

    • Copa90 for Puma

    • Hearts and Science for AT&T Mobility          

    • Storycatchers for Network Rail         

    • The 10 Group for Now: Pensions     

    • The Film House for Qatar Fund for Development     

    • The Progress Film Company for Tommy’s     

    Campaign of the Year (for profit)      

    • Ally                 

    • Barclays and M&C Saatchi Sport & Entertainment               

    • Fight or Flight for LinkedIn UK           

    • Indeed/Indeed Creative for Indeed is Putting Empathy to Work

    • Indeed/Indeed Creative for The Ad Says it All: Work Needs Women

    • Timberland, Che Creative and Cr8tive Row             

    Campaign of the Year (not for profit)            

    • Alzheimer’s Society                

    • Citron Violet for United Nations – International Organization for Migration (IOM) 

    • Penguin Random House Children’s UK                      

    • Rise New York & Partners for Inumeráveis   

    • Seven Stones for Campaign Against Living Miserably (CALM)          

    • ThirtyThree for South Yorkshire Police         

    • Virtue Worldwide for Polycam, Unesco and Blue Shield      

    • We Are Tilt and Collingwood Learning for Diageo       

    Change Maker of the Year 2022        

    • International Olympic Committee                 

    • M&C Saatchi Sport & Entertainment            

    • Sky                  

    • Verizon                       

    • We Are Futures                      

    Creativity for Good

    • Good Relations for Celebrity Cruises 

    • The Boulder Group for SCIEX 

    • ASG & Partners for HSC NI Foster Care         

    • Brunet-García for CDC Division of Drug Overdose Prevention         

    • Indeed for Rising Voices

    • Indeed Creative for Indeed’s Pay Gap Social Experiment

    • Rise New York & Partners for Inumeráveis   

    • Virtue Worldwide for Polycam, Unesco and Blue Shield      

    Diversity & Inclusion Company of the Year   

    • Bridge             

    • Sensis Agency José Villa        

    • Viaduct Generation               

    Innovation of the Year           

    • Economist Impact for Infosys            

    • Virtue Worldwide for Polycam, Unesco and Blue Shield      

    Public Awareness Campaign  

    • BCW Stockholm for Carlsberg Sweden         

    • Brunet-García for CDC Division of Drug Overdose Prevention         

    • Debby and Ron for Peace Naturals       

    • Indeed Creative                     

    • Mother for Goop       

    • Ogilvy and Carat for Vodafone 

    • Rise New York & Partners for Inumeráveis   

    • Shelter

                                    

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