Tuesday, December 6, 2022

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    Ad of the Day: Glenmorangie invites whisky drinkers into its theatrical world

    The colorful brand campaign is the work of renowned photographer Miles Aldridge.

    Building on last year’s vibrant ad, Scotch whisky brand Glenmorangie is again enticing viewers to try its distinctive Highland malt.

    In ‘It’s Kind of Delicious and Wonderful’ we see six different imaginative scenes. There’s a hot air balloon ride, a walk through luscious botanical gardens and even a retro-inspired arcade.

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    Alexander Kalchev, chief creative officer at DDB Paris, said: “In the aftermath of the pandemic, we all have a new appreciation for being able to spend time with friends, travel and treat ourselves. And we wanted to draw on that in the campaign by celebrating moments of pleasure spent together, as well as elevating small moments you can have at home.

    “Of course, working with Miles brings a wonderful richness and detail to the storytelling, which we hope will draw the viewer deliciously into Glenmorangie’s universe.”


    Client: Glenmorangie

    Global head of brand: Louise Dennett

    Global senior brand manager: Rebecca Bell

    Agency: DDB Paris

    Executive creative director: Alexander Kalchev

    Art director: Nicolas Malcorps

    Art director: Mathieu Masse

    Photographer and director: Miles Aldridge

    Music: Michael Kiwanuka

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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