The colorful brand campaign is the work of renowned photographer Miles Aldridge.
Building on last year’s vibrant ad, Scotch whisky brand Glenmorangie is again enticing viewers to try its distinctive Highland malt.
In ‘It’s Kind of Delicious and Wonderful’ we see six different imaginative scenes. There’s a hot air balloon ride, a walk through luscious botanical gardens and even a retro-inspired arcade.
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Alexander Kalchev, chief creative officer at DDB Paris, said: “In the aftermath of the pandemic, we all have a new appreciation for being able to spend time with friends, travel and treat ourselves. And we wanted to draw on that in the campaign by celebrating moments of pleasure spent together, as well as elevating small moments you can have at home.
“Of course, working with Miles brings a wonderful richness and detail to the storytelling, which we hope will draw the viewer deliciously into Glenmorangie’s universe.”
Global head of brand: Louise Dennett
Global senior brand manager: Rebecca Bell
Agency: DDB Paris
Executive creative director: Alexander Kalchev
Art director: Nicolas Malcorps
Art director: Mathieu Masse
Photographer and director: Miles Aldridge
Music: Michael Kiwanuka
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