Friday, December 2, 2022

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    AT&T says there’s ‘never too much’ college football in 5G ad

    AT&T 5G will have college football devotees around the nation tuning in, and blurting out inappropriate things, throughout the season.

    AT&T is calling on all sports fans to get their hands on their 5G network, because ‘Too much college football is never too much.‘

    AT&T‘s new college football advertising campaign will premiere this weekend and lead into the AT&T sponsored College Football Playoff National Championship. Developed by BBDO Los Angeles, ‘Too much college football is never too much,‘ highlights some of the extreme lengths college football fans will go in order to stay on top of the season’s biggest moments.

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    In one spot, a short goal line drive interrupts a wedding and an inopportune time when the officiant asks if anyone has any objections. “He’s short!” a wedding attendee exclaims, as the other guests look on in horror.

    In another, a caddy is streaming football with AT&T 5G during a golf tournament. As one golfer makes his swing, he inappropriately says”Trash” under his breath.

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    Beginning November 5, the campaign will run across broadcast, digital, audio platforms and out-of-home and through the AT&T-sponsored National Championship game on January 9. OOH is focused on major college football markets and Bowl game host cities like Miami, Phoenix, Atlanta, New Orleans, Dallas, Pasadena, and Los Angeles, with placement around and in-transit to their respective stadiums.

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