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    To be on solid footing: Summing up the CMO50 2022

    Are marketers proving their contribution to business growth? Or are they more fixated on simply articulating outcomes? Is a rebrand really innovative marketing? Are we entering another golden age of marketers driving product innovation? How far can the CMO’s scope go? Is one marketer’s customer ‘journey’ the same as another’s? And are marketers capitalising on the moments that actually matter in the pursuit of growth?

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