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    Ad of the Day: McDonald’s Black Panther ad highlights importance of representation

    Children tell how special it is when a superhero “looks just like me” in Wakanda Forever Happy Meal spot from DDB Chicago.

    Excitement is building for the release of Marvel Studios‘ Black Panther: Wakanda Forever, which hits theatres next week. To celebrate the movie, fans in the US can now get their hands on a superhero toy when they buy a McDonald‘s Happy Meals.

    To mark the occasion, a short film by DDB Chicago details how important representation is – especially to young people. In the video, viewers see a cast of Black children talking about the feeling they get when they see someone on screen that looks like them.

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    “The first Black Panther movie inspired a new generation of Marvel lovers – and that‘s because of the powerful story it told, brought to life by an incredibly talented cast,“ said Jennifer Healan, vice-president of US marketing, brand content and engagement at McDonald‘s.

    “It set a whole new standard for representation on the big screen. And now, we‘re excited to bring that experience to our restaurants and help fans see and celebrate their inner hero with this new Happy Meal – because seeing is believing.“

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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