Friday, December 2, 2022

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    CMO50 2022 #1: Mim Haysom

    For Suncorp’s Mim Haysom, data is the fuel giving marketers the power to influence. “It’s critical for marketing leaders to have the ability to access and use data to form your narrative for stakeholders, to build business cases, and to prove your impact as a marketer,” the EGM of brand and marketing advises.

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