Monday, November 28, 2022

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    Ad of the Day: Fridays for Future ‘Aliens’ ads target US politicians ahead of midterms

    Poster campaign from Greta Thunberg fronted movement says greatest threat to Earth is closer than we think.

    Humans have long been fascinated with the idea that aliens exist and could potentially wreak havoc upon our world, but the environmentalism group Fridays for Future wants to warn that the true threat to this planet has been here all along.

    ‘Aliens’ is a poster campaign that takes inspiration from retro sci-fi movies and shows different environments under attack from humans in scenes that look eerily similar to aliens attacking a foreign planet.

    The campaign has been released in the run-up to the US Midterm elections to highlight that many politicians deny climate change and, because of this, irreparable damage is being done to the planet. 

    Show me entity :: 42952
    Show me entity :: 42951


    Agency: Fred & Farid Los Angeles

    Chief creative officers: Fred & Farid

    Creative directors: Chelsea Steiger, Nicolas Berthier 

    Creatives: Cameron Higginbotham, Radouane Guissi, Ciana Alessi, Hilary Smith, Bridget Callahan, Kiyomi Morrison 

    Agency supervisor: Jules Chaffiotte

    Strategy director: Eileen Zhao

    Executive producer: Amanda Van Caneghem

    Illustrator: Paul Chan 

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