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    Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists

    Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind.

    Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly with exclusive audiences through its partnerships with more than 3,100 premium content providers in sports, news and entertainment — including The Washington Post, The Guardian, BBC, Condé Nast and ESPN — across every screen, reaching nearly 2 billion monthly unique audiences. According to research from Jounce Media, Teads Ad Manager is the most efficient and transparent DSP, and the buying platform’s Teads Cookieless Translator allows advertisers to seamlessly translate existing cookie-based audiences into the most relevant cookieless signals. Teads continues to enrich its contextual data solution and advance attention as the optimal metric to predict business outcomes.

    In a new category in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ earned a nomination for their drone activation at SXSW. Ahead of the series premiere of the video game adaption, more than 400 drones flew in synchronized formation depicting iconic imagery from the Halo universe, stretching 600 feet across the night sky above Austin as part of a partnership with the SXSW festival. The drone light show culminated in a QR code, allowing viewers an illuminating way to watch the show’s trailer. Upon its release, ‘Halo The Series’ broke the previous record for new series premiere viewership on Paramount+.

    Edelman earned nominations in several categories, including Best Use of Social for its Vaseline ‘See My Skin’ campaign. To build the database designed to search for skin conditions among people of color, thousands of images of Black and Brown skin were aggregated and independently evaluated by a board of certified dermatologists. Using VisualDX, a software that enhances diagnostic accuracy in skin of color, the effort allowed people of color to see themselves in search and connect with culturally competent providers with the HUED platform. The campaign addressed a systemic barrier that prevents proper diagnosis and treatment in people of color, with 59% of organic views coming from users searching for a specific skin image or skin-related concern. Nearly half (48%) of those who searched on the site were empowered to advocate for themselves and take action, representing an increase of 1,430% in people seeking dermatological care.

    For Best Collaboration, VICE Media Group secured a nomination for its ‘Running While Black’ video series developed with Adidas, MediaCom and Religion of Sports. The three-part series highlighted how for the Black community, the act of running is marked by a history of profiling and violence that makes the otherwise healthy and empowering sport a source of fear. The partnership brought stories of Black runners to audiences with a video-neutral platform approach (including social, CTV and linear). It delivered more than 128 million impressions and more than 38 million video views. 

    Creative agency Imagination received a nomination in the Best Multi-Platform Campaign category for its Ford F-150 Lightning reveal. The U.S. automaker, along with Imagination and advertising agency Wieden+Kennedy, unveiled the new all-electric Ford F-150 Lightning in May 2021, shifting the conversation around electric vehicles. Ford welcomed 300 attendees for the in-person debut, including employees, UAW members and dealers. That same month, Ford announced its new business strategy, Ford+, positioning EVs, connected technology and the commercial vehicle business as its pillars of growth. The F-150 Lightning reveal resulted in more than 90,000 reservations in the first 10 days and exceeded 200,000 reservations as of January 2022. The campaign also generated a media reach of 2.9 billion, including 6.7 million livestream video views and 14.1 million total engagements across owned channels.

    Altogether, the work the judges nominated in 2022 demonstrated that companies are investing in innovative technologies and looking for fun and empowering ways to interact with audiences.

    See the complete list of finalists below.

    Best Audio Campaign
    Aon – “On Aon” Podcast
    Bloomberg Media Studios x PGIM – The OUTThinking Investor Podcast
    Havas Media, Havas Chicago, and The National Association of REALTORS® – “That’s Who We R” Campaign with iHeart’s “Stuff You Should Know” Podcast
    HBO Multicultural Marketing (Kyra Lewis, Malcolm Forde, Tiffany Chiao, Brittney Williams), Team Epiphany (Jane Kim-Smith, Derick Beresford, Ashley Burnside, Howard Tseng, Nichole J. Henderson, Shani Pleasants, Mai Jackson)
    iHeartMedia & 23&me – Spit Podcast Season Two
    Nickelodeon & Lego

    Best Branding Campaign B2B
    Aon – The Aon Story
    Apollo Partners & Coupa – Going Big with the MLB x New York Yankees
    Atlantic Re:think & Boston Consulting Group: American Metamorphosis Season 2
    Code and Theory and Amazon Ads – Q2 Campaign – Your Brand. Their World.
    Degree Dear Fitness Industry
    GoTo

    Best Branding Campaign B2C
    1DS Collective – Building Liver King
    Brand: Paramount+, Agency: Droga5, Production Company: O-Positive, Editorial: Arcade Editorial, Post Production VFX: The Mill, Music: Human,  Sound: Heard City,
    MGA Entertainment & Brand3P- Little Tikes Brand Celebration Stores on Amazon, Walmart.com & Target.com
    Publicis New York/Zenith/PSOne
    Something Different & Spectrum | We Think
    Supernatural – Kayak
    Where The Heart Is, A 4-Part Video Series Co-produced by VICE Media, The National Association of REALTORS® and Havas Media Group

    Best Collaboration
    Browsi + Magnite
    e.l.f. Beauty, Movers+Shakers, Dunkin’,  Tinuiti, Shadow PR, Lippe Taylor, ICR
    Publicis New York/Zenith/PSOne
    Salesforce and Fortune Brand Studio presents THE ECOPRENEURS
    Velocity, Paramount – Ram x Yellowstone Franchise Partnership
    VICE TV, adidas, MediaCom & Religion of Sports-Running While Black

    Best Creative
    Bloomberg Media Studios x Samsung Electronics – Tech Goes Green Campaign
    Calvin Klein and Palace – Launch of CK1Palace
    Edelman & FELGTB – #RealVoicesofPride
    Kimmelot
    The Ritz-Carlton – Miami Grand Prix Travel Poster
    Vaseline See My Skin
    Wisp & Two Socks Creative – Reproductive Health 101 with Bill

    Best Experiential Campaign
    Anne Frank House: The Bookcase for Tolerance
    Edelman & eBay – Wear Em Out Store
    Golin and Kinder Bueno – Summer Gets Bueno Pop-up Event
    HBO Max’s “Winning Time” Exclusive Screening and After Party
    NVE Experience Agency – XBOX x STRANGER THINGS 4 : IMMERSIVE RIFT ACTIVATION
    Paramount+: Brand. Giant Spoon was the agency behind the stunt, while Sky Elements provided the drones and Drone Dudes handled content capture.

    Best Gaming/Esports Campaign
    American Eagle, Anzu, and Livetopia – Making The ‘AE Members Always Club’ in Roblox
    Bidstack and Starcom Worldwide – The Scent of Victory
    Desafío The Box Volk Creado en Fortnite –  Volk Games by Caracol Televisión
    Edelman & Xbox Master Piece
    JBL X 100 Thieves Collaboration
    PepsiCo (MTN DEW, Gatorade, and Ruffles), NBA, and 2K – NBA 2K22

    Best Metaverse Marketing Campaign
    Adidas – Ozworld Fortnite Map
    American Eagle, Anzu, and Livetopia – Making The ‘AE Members Always Club’ in Roblox
    Babylist 
    Logitech For Creators
    Nickelodeon & Carnival Cruise Line: Slime Cup Sponsorship

    Best Multi-Platform Campaign
    Carmichael Lynch & H&R Block – A Fair Shot
    Degree Dear Fitness Industry
    Ford, Imagination & Wieden+Kennedy – Ford F-150 Lightning Reveal
    Movement Strategy & SHOWTIME
    Nickelodeon x Carnival Cruise Line & Initiative: Slime Cup Sponsorship
    Salesforce and Fortune Brand Studio presents THE ECOPRENEURS
    Vaseline See My Skin

    Best Organic Marketing Campaign 
    1DS Collective – Building Liver King
    American Century Investments and COFFEE Labs
    Botify
    Movement Strategy & Adult Swim
    theSkimm’s #ShowUsYourLeave Movement

    Best PR Campaign
    Black Women’s Health Imperative and Hologic’s Project Health Equality – Launch of Cerving Confidence to Protect Black Women’s Cervical Health
    Edelman & eBay – Wear Em Out Store
    Edelman & the United Nations Population Fund – Bodyright
    Edelman and Fondation Des Femmes – The Cost of Inequality
    Stella Artois & Mother London
    Vaseline See My Skin

    Best Product Launch Campaign
    “The Magnificent Escape”: LOEWE x Spirited Away Collection Launch with Grason
    1DS Collective – Building Liver King
    Creative Strategy, Press, Influencer, Event: SHADOW. Production: LDJ Productions
    Ford, Imagination & Wieden+Kennedy – Ford F-150 Lightning Reveal
    ?URA Health – Gucci x Oura Ring
    The Economist Group – Launch of Economist Impact

    Best Search Campaign
    Adswerve
    CB/I Digital & Melinda Maria – Partners in Growth
    Hearts & Science x Reckitt: Driving Omnichannel Business Results for Enfamil
    Marcus Thomas & Krylon – SEM Modernization and Marchine Learning
    Terakeet & Leading Mortgage and Lending Company – 12.2x SEO ROI
    Wpromote & Intuit QuickBooks: Harnessing the Power of Holistic Search

    Best Strategy Pivot
    Deloitte Digital and NYU Langone Health
    Edelman & Unilever – No to Normal
    January Digital, The Digital Leadership CompanyTeads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
    Supernatural – Kayak

    Best Use of Influencer Marketing
    Barbarian
    Edelman & the United Nations Population Fund – Bodyright
    Havas Atlanta, Coca-Cola (The Coca-Cola Company), Formerly Known As, Social Center
    HBO’s Winning Time Takes the Court
    JBL
    ShopStyle Collective & Saks

    Best Use of NFT
    American Century Investments and Coffee Labs – #myACCnft
    Chive Media Group
    PAPA JOHNS NFT HOT BAGS
    RayCo Media & Unsilenced Voices: NFTs to End Domestic Violence
    Supernatural – Gemini
    TIMEPieces – web3 division of TIME

    Best Use of Social
    1DS Collective – Building Liver King
    e.l.f. Beauty, Movers+Shakers, Tinuiti, Shadow PR, Lippe Taylor
    Edelman & FELGTB – #RealVoicesofPride
    Hearts & Science x HBO Max x Twitter: Peacemaker
    Qumin & Moxy Hotels – Where Brave Starts
    Vaseline See My Skin

    Best Use of Video
    Goalcast
    Hearts & Science x AT&T x attn: The Love Connection
    Hearts & Science x AT&T x WIRED: Into the Metaverse
    Reach Agency & Hulu – Only Rudys In the Building
    Salesforce and Fortune Brand Studio presents THE ECOPRENEURS
    ShowHeroes & PHD Media – SEAT Arona

    Leader of the Year
    3BLACKDOT
    Black & White Zebra
    Frit-Lay North America
    UTA
    WeTransfer – Damian Bradfield
    Wpromote’s Simon Poulton – Digital Intelligence Innovator & Privacy Pioneer

    Most Innovative Brand
    Horizon Media & Petco – Shoppertainment
    Nixon Peabody LLP – Launch of new website
    Paramount+: Brand
    Tropicana Brands Group – Tropicana

    Most Innovative Independent Agency
    Incubeta – A Year of Growth
    January Digital
    JOAN Creative
    Known
    Mother
    Portal A

    Most Innovative Media Agency
    Known
    My Code – Rebrand from H Code
    Spectrum Reach
    Wondersauce drives success and innovation in the automotive aftermarket industry for DRiV Inc.

    Most Innovative Publisher
    Doing Things Media
    Dow Jones
    The Hill – Most Innovative Publisher
    TIME
    Verywell
    Wave Sports + Entertainment

    Most Innovative Technology Platform
    Contobox
    Epsilon PeopleCloud
    Grain
    Influencity – Influencer Marketing Platform
    Premion
    Teads | The Global Media Platform
    Twitch

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