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    Nominations revealed for The Drum Awards for the Digital Industries 2022

    Zulu Alpha Kilo, Spark Foundry, Deloitte Digital and VMLY&R among those in the running at The Drum Awards for Digital Industries 2022.

    The Drum Awards for Digital Industries rewards the people and companies behind the most effective digital campaigns from around the world, recognizing them for their excellence.

    Our global judging panel – which includes experts from Forbes, CNN, TMW Unlimited, Deliveroo, Uefa, MediaCom, Wunderman Thompson, Tinder, Danone, YouTube, BBDO Worldwide, Airbnb, Rapp and Twitch – was on the lookout for fresh, impactful and effective work.

    Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9. You can check out the full shortlist of nominations below:           

    Not-for-Profit/Charity

    • Eight&Four for British Heart Foundation

    • Geometry Colombia (A VMLY&R Commerce Company) for Fundación Rescátame

    • The Digital Age for My Name’5 Doddie

    • The Kite Factory and Don’t Panic for WaterAid

    • Torchbox for Disasters Emergency Committee

    • Zulu Alpha Kilo for Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on inclusive diversity and workplace equity and Pride at Work Canada

    B2B Sector     

    • Canon Content Hub (Canon Europe and Nelson Bostock) for Canon Europe

    • Finally Agency for LG Business Solutions

    • Hidden for ABB, Formula E and Johnson & Johnson

    • Peak Ace AG for Softgarden

    • TMWI for Raja Workplace

    • VMLY&R Commerce USA for Continental

    Finance/Professional Services           

    • Adthena for Legal & General

    • iCrossing UK for Fidelity

    • Nomensa Ltd for Swissquote

    • OmniGOV at MG OMG for UK Government

    • Yard Digital for Wealthify

    • Zulu Alpha Kilo for Interac

    Retail and E-commerce         

    • Adthena for L’Oréal USA and Armani Beauty

    • Deloitte Digital for Chipotle

    • Herd for Steamforged Games Ltd

    • Novos for Piglet in Bed

    • Peak Ace AG for SharkNinja

    • Spark Foundry for Currys

    • VMLY&R Commerce for Pizza Hut

    • VMLY&R Commerce USA and Mexico for Elena’s

    • VMLY&R Commerce USA for General Mills

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    Automotive and Transport    

    • Artefact for Hertz

    • Candyspace for Mazda

    • Eight&Four for Genesis Motor Europe

    • OneFifty Consultancy for Mazda UK

    • Spark Foundry for Rail Delivery Group

    • Twitch for Dr Ing hc F Porsche AG

    Consumer Products or Services         

    • Publicis One Touch for Nivea

    • RocketMill for Kimberly-Clark

    • The Kitchen/Kraft Heinz (powered by Hogarth) for Heinz

    • VMLY&R Commerce Mexico for Corona

    • VMLY&R Commerce USA and Mexico for Elena’s

    • VMLY&R Commerce USA for General Mills

    Music, Entertainment, Gaming and E-Sports

    • GLTCH Group for HoYoverse

    • Herd for Steamforged Games Ltd

    • Sony Pictures Entertainment India

    • The Park for NBCUniversal DreamWorks

    • TheSoul Publishing for TheSoul Publishing

    • ViewSonic

    Travel/Leisure/Tourism/Sports         

    • Brandnation for Merrell

    • Delve for EconomyCarRentals

    • OneFifty Consultancy for Airbnb

    • Performance Art for Black & Abroad

    • Qumin for Marriott International

    • Uefa Women’s Euro 2022

    • WMX for Delta

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    Healthcare and Pharma         

    • AnalogFolk for Canesten UK, Bayer Consumer Health

    • Deloitte Digital for NYU Langone Health

    • Equator for HCA Healthcare UK

    • SilverCloud Health

    • Spark Foundry for GSK/VOltarol

    • The Boulder Group for SCIEX

    Public Sector or Government

    • Digital Communications and Ministry of Justice

    • Great State for The Royal Navy

    • Karmarama, part of Accenture Song, for National Citizen Service (NCS)

    • LadBible Group for British Army/Capita

    • OmniGov at MG OMD for Office For National Statistics

    • OmniGov at MG OMG  for UK Government

    • Yard Digital for VisitScotland

    Most Effective NFT Campaign

    • Gravit8 for Shell PLC and Pennzoil

    • Highlight PR for Papa John’s International

    • Publicis One Touch for Nivea

    Best Metaverse Activation

    • Anzu.io for American Eagle Outfitters

    • McCann New York for Mastercard

    • Metavision for John Lewis & Partners

    • Metavision for Timberland

    Digital for Good         

    • Ministry of Justice

    • Performance Art for Black & Abroad

    • The Boulder Group for SCIEX

    • Wongdoody for The Financial Times

    • Wunderman Thompson UK for BT Sport      

    • Zulu Alpha Kilo for Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on inclusive diversity and workplace equity and Pride at Work Canada

    • Zulu Alpha Kilo for Royal Canadian Legion/HomeEquity Bank

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    Most Effective First-Party Data Strategy

    • Deloitte Digital for Dow Jones & Company/The Wall Street Journal

    • Delve for EconomyCarRentals

    • iCrossing UK for Fidelity        

    • Journey Further for Luxury Ratan

    • Spark Foundry for George 

    Fashion, Health, Beauty or Luxury

    • Adthena for L’Oréal USA and Armani Beauty

    • Barbarian for Fenty Beauty

    • Clinique/SharpEnd for Clinique

    • Coty UK & I

    • Silverbean for Ralph Lauren

    Best Website Design  

    • Cambridge Creative for The Astbury

    • Candyspace for Chateâu d’Esclans

    • Evensix for Rowse Honey

    • Herd for Steamforged Games Ltd

    • Real Estate Management UK (LTD) for The Shard

    • RocketMill for 1st Central

    • Third and Grove for UKG

    Best In-house/Self Promotion         

    • LoveThat (creative services of BECG)

    • Yard Digital

    Best Response to Change      

    • Barbarian for Fenty Beauty

    • Channel Bakers for Jason Markk

    • Deloitte Digital for NYU Langone Health

    • Delve for Unicef USA

    • Essence for The International Olympics Committee

    • Salesforce

    • Samba TV

    Best Responsible Digital Engagement with Kids & Teens

    • Anzu.io for Istanbul Grand Airport

    • EE, Essence, Digitas and Saatchi & Saatchi for EE

    • Inbrax for Techo Chile

    • Initiative/Venatus for The Lego Group

    • PHD, SuperAwesome for Gap Teen

    • The Lego Group

    • We Are Tilt and Collingwood Learning for Diageo

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    Best Tech Platform    

    • Bidstack

    • Frameplay

    • Hidden for ABB, Baker Huges, Formula E and Johnson & Johnson

    • Multivitamin Group for SkyBound Rescuer

    • Ogury

    • Piano

    • Vamp

    Best Digital Transformation   

    • Channel Bakers for Jason Markk

    • Delve for Gerber Life Insurance Company

    • Great State for The Royal Navy

    • VMLY&R Commerce Mexico for Corona

    Technical Innovation 

    • Fifty Technology

    • Gravit8

    • Infinity

    • MG OMD for LNER

    • Multivitamin Group for SkyBound Rescuer

    • VMLY&R Commerce Mexico for Corona

    UX/Usability   

    • Scoop and Spoon for Allianz SE

    • TPXimpact for Thinkuknow

    • Un.titled (part of Williams Commerce group) for The Courtauld Institute of Art

    • VMLY&R Commerce Mexico for Corona

    • Williams Commerce for Ping Europe Limited

    Most Effective Use of Social Media   

    • Essence for EE

    • Qumin for Marriott International

    • Spark Foundry for Rail Delivery Group

    • The Kitchen and Kraft Heinz (powered by Hogarth) for Heinz

    • VMLY&R Commerce Mena for Twitter

    • Zulu Alpha Kilo for Campbell’s Co of Canada

    Best Digital Brand Experience

    • Coty UK & I

    • Lowe Lintas India/White Rivers Media for Hershey India

    • Nomensa Ltd for Swissquote

    • Performance Art for Black & Abroad

    • Scoop and Spoon for Austrian Olympic Committee

    • Twitch for Dr Ing hc F Porsche AG

    Most Effective Use of Video  

    • Karmarama, part of Accenture Song for National Citizen Service (NCS)

    • Lemonlight for Yogibo

    • M&C Saatchi Indonesia for Manan Shah

    • PinkNews       

    • Razorfish for Church & Dwight

    • Salesforce

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    Most Effective Use of Branded Content        

    • Clinique/SharpEnd for Clinique

    • Gravity Global for Embraer

    • Karmarama, part of Accenture Song for National Citizen Service (NCS)

    • Spark Foundry for GSK/Voltarol

    • Spark Foundry for Woodford Reserve

    • Twitch for Dr Ing hc F Porsche AG

    • VMLY&R Commerce for Pizza Hut

    Most Effective Use of Data    

    • Deloitte Digital for Dow Jones & Company/The Wall Street Journal

    • Performance Art for Black & Abroad

    • Performics at Starcom for Primark

    • Spark Foundry for George

    • Wunderman Thompson for BT Sport

    Most Effective Use of Organic Search

    • Accelerate agency for Dialpad

    • Housekeep

    • Performics at Starcom for Domino’s Pizza Group

    • Reddico

    • Urban Decay Cosmetics

    Most Effective Integrated Marketing Campaign       

    • Brandnation for Merrell

    • The Kite Factory for White Claw

    • ViewSonic

    • VMLY&R for Human Rights Campaign

    Most Effective Use of Paid Search     

    • Artefact for Hertz

    • Equator for HCA Healthcare UK

    • iCrossing UK for Fidelity

    • Launch for IMSM

    • Netpeak for ARX Insurance Company

    • Peak Ace AG for SharkNinja

    • Spark Foundry for Takis

    • Torchbox for Disasters Emergency Committee

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    Most Effective Digital Media Strategy           

    • LadBible Group for KFC

    • Lane Media for Fairfax & Favor

    • Serotonin for ASSOS of Switzerland

    • News UK for The Times and The Sunday Times

    • ViewSonic

    Most Effective Use of VR and AR       

    • Bidstack and Starcom Worldwide for Paco Rabanne

    • Performance Art for BMW Canada

    Most Effective Use of AI/Machine Learning  

    • Adthena

    • Amplified Intelligence

    • BrightBid for Moneypenny.co.uk

    • CatapultX

    • Cognitiv

    • LoopMe for La Colombe

    Digital Team of the Year        

    • Incubeta

    • Megaphone

    • PinkNews

    • RocketMill

    • The Kite Factory

    • TheSoul Publishing

    • Torchbox           

    Trader of the Year      

    • Brecht Debels, Omnicom Media Group

    • Lucy Aplin, Digitas

    • Ornella Grillo, Marita Fontichiari & Stefano Forcinetti, PHD

    • Manuel Lecona, Hearts & Science (Team AMQ/TeamX)

    • Melissa Morrison, Spark Foundry

    • Sezgin Gündüz and Simon Strohmann, PHD

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