Monday, November 28, 2022

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    Ads of the Week: Disney concludes Christmas trilogy and Visit Sweden spooks tourists

    There’s also a captivating ad from Guinness highlighting how passionate football fans are, while Nike challenges refugee stereotypes in a documentary with Bayern Munich player Alphonso Davies.

    Every Wednesday, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

    This week, Disney pulled on heartstrings with a Christmas ad about the arrival of a new baby, Visit Sweden spooked potential tourists with an audio horror story and This Is England star Michael Socha fronted a scary story about workplace classism.

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    Disney: The Gift by Flux Animation Studios 


    Marking the final installment of Disney’s ‘From Our Family To Yours’ trilogy, this spot tells the story of a little girl who is trying to adjust to the changing dynamics as her family prepares to welcome another child.

    It’s a touching tale of sibling relationships, with the brand’s iconic mascot Mickey Mouse the constant that connects past, present and future generations.

    Visit Sweden: Kiln by Weber Shandwick



    Visit Sweden’s audio story is set in a vast forest filled with various mythological beings. 

    Written in the first person, listeners really feel like they are walking in the main character’s shoes, but in a plot twist you can only hear the story if you actually visit the Scandinavian country – there’s a geo-restriction.

    Department for Opportunities: Stay Down by Creature London



    In this trailer, Michael Socha portrays a working-class-hero-type character who is ridiculed and patronized due to his upbringing. He’s told to use his accent a “little less” and that he’s not “right” for various job roles, seemingly without much explanation, portraying how classism is still holding people back in the workplace.

    Guinness: Brother by AMV BBDO



    Set in a bustling Nigerian football viewing center (an extension of stadiums in many African cities), this Guinness ad tells the story of two siblings bound by their love of the beautiful game.

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    Nike: Home by We Are Pi



    Nike is challenging refugee stereotypes in this documentary with Bayern Munich player Alphonso Davies.

    Ahead of Davies playing his first World Cup for the Canadian men’s team, Nike has retold his story from a refugee camp to professional football. 

    Lego: Build to Give by Lego Agency



    Lego has gone all out for its festive campaign. Rather than picture-perfect shots of snow, festive feasts and open fires, its ad shows a group of kids delivering presents on a giant vehicle of their design. Riding atop is pop star Katy Perry, who belts out her hit Firework during the journey.

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    M&S Food: Fairy and Duckie by M&S in-house creative team



    In this feel-good campaign from M&S Food, Dawn French reprises her role as the festive Fairy – this time joined by her comedy partner Jennifer Saunders as Duckie the dog toy.

    Shelter: Brave Face by Don’t Panic



    Following on from last year’s acclaimed film ‘The Drive’, Shelter has released another hard-hitting video that details the realities many families will face over the coming months.

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    Crest and Oral-B: Closing America’s Smile Gap by MSL


    This ad campaign from Crest and Oral-B aims to shed light on the grave oral health inequities that exist – and help solve them.

    RepresentUs: Protect America’s Election Workers by RepresentUs


    Facing threats of violence, many US election workers fear for their lives and jobs. Advocacy group RepresentUs tapped actors Jennifer Lawrence and Ed Helms to help raise awareness of the worsening issue.

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.



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