Saturday, December 3, 2022

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    Snickers and Lemonade make pact to protect homeowners from Halloween trickery

    The candy brand and the insurer have collaborated in an effort to dissuade break-ins, robberies and vandalism around Halloween and encourage more homeowners to invest in Lemonade insurance. 

    Mars-owned candy brand Snickers has teamed with insurance firm Lemonade to shield homeowners from any unwanted trickery this Halloween. 

    According to data from the insurer – which specializes in home, renter, car, pet and life insurance – burglary and vandalism home insurance claims are, on average, highest around Halloween. 

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    To provide peace of mind to homeowners during spooky season, Lemonade has launched its new partnership with Snickers in an effort to equip select policyholders with the ultimate treat: full-size Snickers bars along with co-branded Halloween decorations, door hangers and yard signs designed to scare off any wrongdoers. 






    A post shared by SNICKERS (@snickers)

    One sign reads: “No tricks. This house has full-size treats,” suggesting that trick-or-treaters are welcome, but vandals and thieves should beware.

    The initiative aims to reward insured homeowners and incentivize others to invest in insurance through Lemonade. 

    The campaign – which is being promoted on both brands’ social media accounts – was created in partnership with Omnicom-owned agency BBDO. 

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