The energy drink brand will release new flavors, donate $500,000 and sponsor Corporal Nick Perales’ ‘Walk for Remembrance.’
Energy drink brand C4 Energy has announced a new partnership with Wounded Warrior Project (WWP), a not-for-profit that supports post-9/11 veterans and their family members.
Through the partnership, C4 has launched two new exclusive flavors: Mango Foxtrot and Mango Foxtrot Pre-workout. (The names of the new flavors are a play on “Whiskey Tango Foxtrot,” a military code phrase that means “WTF.”) The energy drink company will also donate $500,000 to WWP over a two-year period, promote WWP’s services and sponsor pre-workout programs for the not-for-profit’s Carry Forward 5K runs.
“We are proud to partner with Wounded Warrior Project to honor injured veterans and their families on their journey of healing and improving their physical and mental wellbeing,” John Herman, president of C4 Energy parent company Nutrabolt, said in a statement. “C4 Energy lives by the mantra ‘grow and give back,’ wherein if revenue grows, so should our giving. We have a duty to give back and are proud to be able to do so in such an impactful and organic way.”
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The two brands are also collaborating to sponsor Corporal Nick Perales, a US marine who lost both legs in a roadside bomb accident while serving in Afghanistan. He will walk from Houston to San Antonio, Texas (a distance of 205 miles) “to raise awareness and funds for the Wounded Warrior Project … in honor of our fallen, and remembrance of the sacrifices they’ve made, but just as importantly to help other people know and see that the things that they think they can’t achieve, they can if they just set off and do it.” Perales is calling his journey “The Weight of It: A Walk for Remembrance.”
C4 Energy – which describes itself as “one of the fastest-growing energy drink brands in the United States” – said in a statement that the brand will be Perales’ “endurance support” during his walk, which he aims to complete on Veterans Day (November 11).
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