Saturday, December 3, 2022

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    Tools and resources: Getting started with Google Analytics 4

    Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra.

    Key articles by Google support

    Universal Tag Manager tools

    Google Tag Manager help

    For WordPress

    Using GTM with other CMS 

    Data Layer Building — Tracking the right clicks

    Tag analysis — what’s firing on my site?

    • Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. 
    • Data Slayer is a Chrome extension for debugging and testing tag management (Google Tag Manager, DTM, Tealium) and analytics implementations.

    Templates to use to map commerce to GA4

    Consent Management Platforms with resources about Google’s Consent Mode

    ‘How to’ helpers

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    Getting started with Google Analytics 4

    An ongoing series

    1. Redefine success
    2. Setting up goals
    3. Setting up your website
    4. Data-driven attribution
    5. Customized insights
    6. Events and Conversions
    7. UTM tagging
    8. GA4 Setup Assistant part 1
    9. GA4 Setup Assistant part 2

    The post Tools and resources: Getting started with Google Analytics 4 appeared first on MarTech.

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