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    Oscar Mayer urges meat lovers to ‘BacOff’ bacon for World Vegan Day

    To show support for plant-based peers, Oscar Mayer is urging meat lovers to abstain from the meat on World Vegan Day. The Oscar Mayer ‘winner’ will earn a lifetime supply of bacon in return.

    Oscar Mayer, a brand known for its meat products, is calling on all bacon lovers to take the pledge and abstain from the savory indulgence for 24 hours on November 1, or World Vegan Day.

    A recent Oscar Mayer survey found that over half of vegans abandoned their diet for bacon, making the savory indulgence the ultimate “gateway meat.” To show solidarity for vegans around the world, the brand is calling on bacon lovers to fight the good fight and #BacOff of the meat for 24 hours on November 1. The prize? A chance to win a lifetime supply of bacon.

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    “Deliciously tempting bacon, smoked with real wood smoke for 12 hours, can be tough for those who wish to give up meat,” head of North American brand communications at Oscar Mayer Anne Field said in a statement. “That’s why we’re doing our part to celebrate World Vegan Day by removing the bacon-y temptation our advertising creates and rewarding those who make the tough choice to abstain from the irresistible. Don’t bac-on, bac-off.”

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    Starting today, consumers can enter in the sweepstakes by tagging two other bacon lovers on Oscar Mayer’s Facebook or Instagram posts, or tagging two bacon lovers in a retweet of Oscar Mayer’s Twitter posts along with the hashtags, #OscarMayerBacOff #Sweepstakes.

    To remove bacon temptation for meat lovers and vegans alike, Oscar Mayer pledged to erase all traces of its smokey, crispy delicacy by censoring or removing bacon images on its paid media and social media channels.

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