Monday, November 28, 2022

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    Top 10 Halloween activations, from Airheads flavored dental floss to Burger King’s ghost detector

    Whether you’re on the hunt for some Halloween costume inspiration, or you wish to see Martha Stewart in a short slasher film, we have you covered. Here are eight spooky efforts from household brands that will chill your bones.

    1. Hulu hauls adult-friendly ice cream truck to LA

    Calling all Rick and Morty fans: on October 29 and October 30, Justin Roiland devotees can stop by Hulu’s ”Huluween” trick-or-treat truck in Los Angeles for free ice cream. Flavors include ”The Great Pumpkin” and “Clacky’s Gourmet Eyeball Ice Cream,” or opt ofr adult-only flavors during Happy Hour, like “Candy Corn Lane” and “R.I.Paloni.”

    On Saturday, October 29, the truck will stop in Little Tokyo (329 E. 2nd Street) from 1 p.m. to 3 p.m. and between 5 p.m. and 7 p.m., the truck will be parked in front of Koreatown’s Love Hour (532 S. Western Ave., Los Angeles). On Sunday, October 30, the truck will stop at the Melrose Trading Post from 1 p.m. to 3 p.m. and the Great White Cafe, from 5 p.m. and 7 p.m.

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    2. Scare away cavities with Airheads’ candy-flavored dental floss

    Fear not, dentists, for Airheads is on a mission to make your homes far less spooky this season. Perfetti Van Melle, the maker of the chewy candy, is giving away thousands of limited-editition Airheads-flavored dental floss to dentists, to spare the teeth of trick-or-treaters across the nation.

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    3. Try and buy Halloween costumes with Snapchat’s AR lens

    Looking for costume ideas, but unwilling to drive to the local Spirit Halloween shop? Starting October 11, Snapchatters can virtually dress up as characters from their all-time favorite TV shows and movies, including Hocus Pocus 2, Chucky, Ghostbusters, Stranger Things, Power Rangers, Transformers, The Office and Harry Potter. If users like what they see, they can purchase the costume via the lens, directly within the app.

    Top 10 Halloween activations, from Airheads flavored dental floss to Burger King’s ghost detector


    4. Take spooky selfies with YouCam’s seasonal photo effects

    This year, YouCam’s app portfolio – which includes YouCam Makeup, YouCam Perfect, YouCam video and YouCam nails – dropped over 100 Halloween-themed virtual looks and photo-editing effects. Choose from a variety of looks, from the ‘Hallow-Queen’ and ‘Scary Cute’ collections to ‘Eye Scream’ – the signature ice-cream skeleton look from talented makeup artist Jessica Buchanan (otherwise known as @makeitjess on Instagram).

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    5. Go ghost hunting with Burger King’s app – and get a free Whopper

    This Halloween, consumers will be able to detect nearby paranormal activity through the Burger King app. Part of the fast-food chain’s ‘Home of the Ghosts’ campaign, the app allows users to locate ghosts in their favorite haunts using a magnetic field sensor. Better yet, if they find one, they can earn a BOGOF Whopper. “This year, we encourage customers to hunt for ghosts wherever they like to hang out,” Burger King’s brand communication director Andrea Beer said in a statement. “If they find one, we’re doubly excited to reward them for sharing their spaces.”

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    6. Have an eco-friendly spooky season with Mars and Rubicon

    Nothing is spookier than the very real climate crisis, so this Halloween candy mainstay Mars Wrigley and recycling company Rubicon are tackling packaging waste through recyclable trick-or-treat bags. Part of Rubicon’s ongoing ‘Trick or trash’ effort, the bags are available to order at and will come with both pre-paid postage stamps as well as instructions to return the bags for recycling.

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    7. Meet Butterfinger’s frightening new foe, Robin Fingers

    The ongoing ‘Butterfinger Investigators’ campaign continues – but there’s a new villain on the loose this year: Robin Fingers. The main protagonists, agents Hugh Dunnit and Ali Byes, played by Amir Arison and Alexandria Bedford, take on new challenges in a trio of 15-second spots. Several cult classic stars, including Jonathan Bennett from Mean Girls and Kimberly Brown from Halloweentown, will also support the effort, while out-of-home (OOH) placements will appear in Chicago, Miami, LA and New York. Plus, an NFL Jets partnership will see in-game assets on the jumbotron and other digital signage in and around the stadium.

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    8. Create a monstrous makeup look with Revolution’s Halloween collection

    Makeup Revolution’s Halloween collection has made its return – this time with a new circus-themed line to help consumers transform themselves into clowns, fortune tellers, magicians and other carnies. Alongside the new addition, the collection brings back other fan favorites: SFX tools, a Game of Thrones line, a Beetlejuice line, facepaint sets and temporary hair dyes.

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    9. Martha Stewart channels Michael Myers in a Liquid Death ad

    Liquid Death’s latest ad encourages viewers to disregard the knife in the hands of Martha Stewart and instead focus on the delightfully dark candle that the water brand worked on with the celebrity chef. “Each one is made by hand,” Stewart says in the ad, while the camera pans to a screaming fan minus his severed hand.

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    10. Hot Topic drops vampy virtual clothing in Roblox

    Cult favorite gothic retailer Hot Topic is stepping out of the mall and into the metaverse for the first time with a new Halloween activation in Roblox. The ‘Halloween forever’ collection features 10 virtual pieces of apparel that are based on real in-store items, as well as three virtual pop-up shops.

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