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    Burger King takes aim at gamers with Call of Duty-themed Whopper

    Burger King is appealing directly to the stomachs of gamers with a Call of Duty-themed Whopper Meal as part of an immersive in-restaurant experience at selected restaurants.

    Hype is building to a fever pitch around the popular gaming franchise ahead of the hotly-anticipated release of Modern Warfare II, the latest installment of Activision’s first-person shooter.

    The ad touting the announcement showed a Burger King restaurant in the style of the video game. The tie-up will offer fans a crossover experience in which they can redeem codes for in-game rewards such as burger-themed skin and additional experience points. Fans will also be invited to demonstrate their gunplay during a special mission set within a Burger King restaurant, or wander a Modern Warfare II-themed restaurant in the dark with night vision goggles to track down hidden QR codes.

    Andre Toledo, chief creative officer at David New York, said: “Working on a project for two brands as bold as Burger King and Call of Duty is a dream. Through this collaboration, we worked together to bring to life a campaign that unifies both worlds in a fun and intriguing way. We made it even more interesting by hiding some Easter eggs for the Call of Duty fans to have a bit of fun.”

    Themed restaurants will also be decked out across the Middle East, South America and Europe, complete with minimaps and scenes from the game.

    Ahead of the Friday launch of the game, Activision erected a giant 3D billboard at Piccadilly Circus in London to put gamers in the picture.

    Credits

    Agency: David New York 

    Global chief creative officer and partner: Pancho Cassis

    Global chief operating officer: Sylvia Panico 

    Chief creative officer: André Toledo

    Creative director: Linus Oura 

    Associate creative director: Guilherme Pinheiro

    Head of production: Brenda Morrison Fell  

    Producer: Tomas Diego 

    Production coordinator: Sophie Freid 

    Managing director: Luiza Prata Carvalho 

    Head of account: Carolina Vieira 

    Group account director: Rafael Giorgino 

    Account supervisor: Irene León 

    Account executive: Camila Nuñez 

    Global strategy officer: Paula Vampre 

    Group strategy director: Gabriel Caramelo 

    Senior strategist: Vanessa Amaral 

    Global PR director: Sandra Azedo 

    Client: Burger King

    Chief brand officer: Antonio Marques 

    Vice-president, head of marketing: Sabrina Ferretti

    Senior director of global brand marketing: Iwo Zakowski 

    Director of global brand marketing: Andrea Beer

    Chief marketing officer Iberia: Paco Recuero

    Senior brand manager: Victor de Valdes de Azevedo 

    Brand manager: Sofia Ungredda 

    Head of digital marketing: Borja Mayo

    Digital marketing specialist: Silvia Pardo Sanz

    Global brand design director: Shira Bell 

    Art director global brand design: Alexander Coury

    Production company: Primo Content  

    Executive producer: Pablo Garci?a Aco?n

    Producer: Juan Bascon

    Directors: CLAN (Fede & Nico)  

    Second unit: Michelle Cassis

    Head of production: Ana Castellano  

    Art director: Diego Nun?ez   

    Director of photography: Flavio Labiano 

    Stylist: David Cruz 

    Art: Cora Patiño 

    VFX: Mcnulty 

    Sound: Sonomedia 

    Color: Nadia Khairat 

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