The Drum’s new podcast, CEO Matters, launches today with an episode hosted by Ross Martin of agency Known, interrogating the frontiers in the agency-client relationship.
The Drum Network has today launched a new podcast: CEO Matters.
The podcast is a soapbox for marketing’s best and brightest to shout about the issues shaping the industry and impacting their work. Each episode is hosted by a different leader from the industry, who has selected the topic, invited guests and curated the session themselves (with a little help from The Drum).
<iframe title=”Embed Player” width=”100%” height=”188px” src=”https://embed.acast.com/6352a21095f6ed00127cc3a3/635325ccec440100129465c7″ scrolling=”no” frameBorder=”0″ style=”border:none;overflow:hidden;”></iframe>
For the inaugural episode, it’s the turn of Ross Martin, president at integrated agency Known. Martin’s bugbear is the present and future of the agency-client relationship. Under the strain of the pandemic and global supply chain issues, that relationship has shifted considerably over the last few years – but are marketers doing enough to steer it in the right direction?
Martin is joined by two experts: Marla Kaplowitz, president and chief executive officer at marketing trade organization 4A’s; and Jo Cronk, president of creator commerce agency Whalar.
For more earworms, visit The Drum’s podcast hub.
<!– inArticleBlock –>