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    3D Call of Duty ad lights up London’s Piccadilly Circus

    Activision has taken over the largest advertising display in Europe ahead of October 28 launch of new game.

     

    Activision has ramped up its Call of Duty marketing efforts with a 3D billboard ad in London to excite gamers.

    The latest advertisement has dropped before the Call of Duty: Modern Warfare II full game launch on October 28.

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    Running on London’s famous Piccadilly Lights, the short spot begins with Soap MacTavish dramatically busting through a glass panel and cutting the power, before the screen eerily transitions to an outdoor view where Ghost pops up from the grass.

    Green strobe lights then beam toward viewers as the infamous Call of Duty logo pops up on the screen.

    Earlier this month, Call of Duty released a spot featuring Nicki Minaj, Pete Davidson and Lil Baby, with the celebrities reciting I Don’t Know, But I’ve Been Told, the famous call-and-response song sung during US military training exercises. 

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