For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.
This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.
Litmus created this guide to help you do just that. Read it to understand:
- Why marketers are changing how they measure email effectiveness
- How to calculate and track meaningful email metrics
- Which email metrics resonate with different audiences and why
Learn more. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus.
The post It’s time to reconsider how you measure and interpret your email campaign performance appeared first on MarTech.