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    Ad of the Day: Peta parodies 70s sci-fi to discourage eating of Octopus

    Animal rights charity employs dark humor in ‘Beware the Octocurse’, Grey London’s first work for the brand.

    ‘Beware the Octocurse’ parodies a retro sci-fi series from the 1970s, opening with a presenter dramatically warning viewers that what they are about to see could disturb them.

    It goes on to show various people who have succumbed to the curse after eating Octopus – one growing tentacles, another developing three hearts, as others display extreme emotion and even bleed blue ink.

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    The film finishes with the line: ‘Octopuses are extremely intelligent, sensitive creatures. If you eat them you’re basically a cannibal. Stay human. Don’t eat octopus.’

    The ad was directed by Jeff Low and marks the first time Grey has worked with Peta.  

    Credits

    Peta UK  

    Vice-president of programs: Elisa Allen 

    Anti-speciesism project leader: Vanessa Johansson 

    Grey London  

    Global chief creative officer: Javier Campopiano 

    President and chief creative officer: Laura Jordan Bambach 

    Executive creative director: David Wigglesworth 

    Head of art: Costanza Rossi 

    Creative directors: Cesar Herszkowicz, Alexandru Vasile

    Creative: Cameron Sutherland 

    Chief security officer: Raquel Chicourel 

    Agency planner: Asad Shayk 

    Joint managing director: Jonny Tennant-Price 

    New business director: Katherine Goodale 

    Group business director: Ayesha Datoo 

    Executive producer: Maxine Hose 

    Agency senior producer: Anthony Borkett 

    Head of design: Sunir Patel 

    Designer: Stuart Leung 

    Biscuit Filmworks UK (production company)  

    Producer: Kwok Yau 

    Executive producer: Samantha Chitty  

    Managing director/executive producer: Rupert Reynolds-Maclean

    Head of production: Polly du Plessis 

    Production manager: Thom Green 

    Director: Jeff Low 

    Director of photography: Matthew Emvin Taylor  

    Production design: Lucie Red 

    Editing company (offline): Shift Post  

    Post-production: Untold  

    Editor: Saam Hodivala 

    Colorist: Julien Alary 

    VFX supervisor: Alex Kulikov 

    VFX artists: Michael Korniltsev, Felicia Petersen, Lucas Girault, Lewis Hodd 

    Online supervisor: Richard Harris 

    Executive producer: Ian Berry 

    Producer: George Reid 

    Audio post-production: 750mph

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