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    Brands react on social as Liz Truss resigns as UK prime minister

    As the Conservative party leader resigns after a tumultuous 45 days as PM, we take a look at how brands have been responding to the news on social media.

    It was a short-lived leadership – the briefest premiership in British history – and resulted in catastrophic damage to the UK economy and further diminished trust in the current government. 

    Despite the doom and gloom, Twitter users have once again risen to the challenge to offer some respite from what is fast becoming the most farcical few weeks in political history. 

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    Here, The Drum rounds up some of the best brand reactions so far – much of which referenced tabloid newspaper the Daily Star’s live YouTube feed, which had been showing a 60p lettuce next to a photo of the British PM while posing the question: can Liz Truss outlast a lettuce? The answer, it turns out, is no.

    <blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>EXCLUSIVE: Sauces close to the Daily Star Lettuce have shed some light on its political future.<a href=”https://twitter.com/hashtag/GeneralElection2022?src=hash&amp;ref_src=twsrc%5Etfw”>#GeneralElection2022</a> <a href=”https://t.co/J2LABoh6Dz”>https://t.co/J2LABoh6Dz</a></p>&mdash; Daily Star (@dailystar) <a href=”https://twitter.com/dailystar/status/1583106046549450755?ref_src=twsrc%5Etfw”>October 20, 2022</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>

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    A lot of the commentary online so far has revolved around the little green fella. 

    <blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>Lettuce at 58p – a good buy<br><br>Liz Truss at Number 10 – a goodbye</p>&mdash; @LidlGB (@LidlGB) <a href=”https://twitter.com/LidlGB/status/1583098564074672128?ref_src=twsrc%5Etfw”>October 20, 2022</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>

    <blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>What a great day to be a lettuce</p>&mdash; Aldi Stores UK (@AldiUK) <a href=”https://twitter.com/AldiUK/status/1583078768448778242?ref_src=twsrc%5Etfw”>October 20, 2022</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>

    <blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>Time to reload. Next lettuce is on the way, <a href=”https://twitter.com/dailystar?ref_src=twsrc%5Etfw”>@DailyStar</a> <a href=”https://t.co/c0wCx3691u”>pic.twitter.com/c0wCx3691u</a></p>&mdash; Deliveroo (@Deliveroo) <a href=”https://twitter.com/Deliveroo/status/1583087715209207808?ref_src=twsrc%5Etfw”>October 20, 2022</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>

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    Online movie platform Mubi, meanwhile, has also chimed-in with this tweet.

    <blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>DECISION TO LEAVE. In cinemas now. <a href=”https://t.co/3Tkz0CePuP”>https://t.co/3Tkz0CePuP</a></p>&mdash; MUBI UK &amp; Ireland (@mubiuk) <a href=”https://twitter.com/mubiuk/status/1583086217389752320?ref_src=twsrc%5Etfw”>October 20, 2022</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>

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