Saturday, December 3, 2022

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    Ads of the Week: Bombay Sapphire taps Baz Luhrmann and EastEnders highlight climate change

    There’s also a debut TV ad from Coat Paints and a menopause campaign starring Rod Stewart and Jo Brand.

    Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.

    This week, Bombay Sapphire brought in Baz Luhrmann as creative director on its latest campaign, EastEnders’ end credits were edited to highlight climate change and Very was once again the first UK retailer to launch a Christmas ad.

    Bombay Sapphire: Saw This, Made This by AMV BBDO


    Bombay Sapphire issued a call to arms with its new campaign, inviting people to tap into the inspiration that exists all around them.

    Eastenders: End Credits by BBC Creative


    British soap lovers might have noticed a change to the EastEnders closing credits on October 12. As the camera panned out, rather than the map of London’s East End that viewers are familiar with, there was a more chaotic scene highlighting climate change.

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    Very: Gifts For All Your Christmases by Grey London


    Very was the first UK brand to release its festive campaign again this year – thankfully, the film plays up to the earliness.

    Coat Paints: This Is The Paint by Hearts & Minds


    Coat Paints launched its debut TV ad to introduce the nation to its brand platform, ‘This is the Paint.’

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    Menopause Mandate: It’s Beyond a Joke by Dark Horses


    Jo Brand, Davina McCall, Lisa Snowdon, Gina Bellman, Lavina Mehta, Jackie Adedeji, Mariella Frostrup, TikTok sensation Hayley Morris and even Rod Stewart all featured in this campaign for Menopause Mandate.

    Bumble: Find That Feeling by 72andSunny Amsterdam


    Dating app Bumble released a campaign that highlights the rush of excitement that happens when chatting with someone new.

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    Archer Roose: Into the Metaverse by Colossus


    Archer Roose Wines poked fun at the metaverse in its latest ad, which features actor Elizabeth Banks.

    Ocean Spray: Power Your Holidays by Orchard Creative


    The canned cranberry condiment goes from side dish to spotlight in this festive spot.

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    Ikea: Dining Table by Wunderman Thompson China


    As China continues its zero-Covid strategy and its citizens face constant lockdowns, Ikea has created a video to help raise spirits.

    Argos: Make Yourself, At Home by Ogilvy UK

    <iframe width=”1024″ height=”576″ src=”” title=”Make Yourself, At Home | Episode 1 | Dining Room | Argos” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

    Argos is battling against gray furnishings with a campaign that encouraged shoppers to look beyond interior design trends and embrace their personalities when redecorating their homes.

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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