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    Ad of the Day: Roojai Online’s car insurance ads can literally save lives

    Campaign includes radio ads designed to stop drivers from falling asleep at the wheel.

    Thailand-based insurance brand Roojai Online has created a series of ‘life-saving’ ads. The first, ‘This Ad Saves Your Emotions,’ has over 50 shades of green within a wavelength of 505-550 nanometers, based on research that it can relax the nervous system.

    BBDO Bangkok developed the campaign, which was then produced by Factory 01 and directed by Un-Wuthisak Anarkaporn. 

    The online films will be supposed by out-of-home (OOH) ads featuring cute cats to relax drivers on the roads, bus wraps with meme games to save passengers from boredom and a night-time radio ad designed to keep sleepy drivers awake.

    Credits 

    Chief creative officer: Thasorn Boonyanate 

    Creative director: Rook Floro 

    Copywriter: Worrawan Chailert and Supalerk Silarangsri 

    Art director: Pattanapond Ketrathon, Narakorn Puechngen and Todsapon Sripuvatanik

    Group business director: Taksina Vasaruchapong

    Group account director: Mira Komolwanich

    Account executive: Pornchanok Wuttitanakorn

    Head of brand and digital planning: Prasit Kunanuphanchai

    Project manager: Thananya Tagoporn 

    Agency producer: Yada Buachan 

    Production company: Factory01

    Film director: Wuthisak Anarnkaporn

    Film producer: Warunthorn Charnjitkusol 

    Film producer: Rungtawan Nanthasaen 

    Director of photography: Pasit Tandechanurat 

    Assistant film director: Mattanee Uajarernsup 

    Assistant film director: Wityawat Lakam

    Film art director: Wanlop Plumsee

    Post producer: Wipawee Khirirat

    Editor: Sippanart Olarnsaritkul

    Editing company: Matad

    Sound studio: Mellow tunes 

    Composer: Artit Vongmetta 

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