Very has released its Christmas ad super early once again, with this year’s spot landing on October 13.
With more than 70 days until Christmas, the online retailer – alongside its creative agency Grey London – is the first UK brand to release its festive campaign. The film plays up to the earliness and begins with a mother looking at the camera and stating that: “Christmas isn’t just one day, it’s lots of days” as her family exchange gifts.
As the video continues, viewers see the woman watching her partner put their decorations up during the autumn months in what she calls ‘early Christmas.’ She then attends a karaoke-themed office party at her ‘work Christmas,’ celebrates ‘birthday Christmas’ with her kids and continues the festivities on ‘Boxing Day Christmas.’
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Directed by Jocelyn DeBoer and Dawn Luebbe via Biscuit, the campaign aims to showcase the multi-category offering available across Very.
Last month, The Drum asked industry experts what they thought could be expected from this year’s festive ads amid the cost of living crisis in the UK. Here’s what they had to say.