Saturday, December 3, 2022

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    Ad of the Day: Elizabeth Banks mocks the metaverse in Archer Roose spot

    Archer Roose Wines pokes fun at the metaverse in its latest ad that features actor Elizabeth Banks.

    ‘Into the Metaverse’ begins with Banks, who is also the brand’s co-owner and chief creative officer, in her kitchen wearing a pair of funky glasses as she states that everything around her looks ‘so real.’

    As her confused friend joins her in the kitchen, she asks why the Hunger Games actress is wearing her sunglasses. Adding to the hilarity, Banks hands her friend a vase – or as she calls it, a non-fungible token.

    It’s a tongue-in-cheek campaign that plays on the fact that not a lot of people can pinpoint what the metaverse actually is, and positions Archer Roose as a product that’s best enjoyed in the real world with real-world people.


    Client: Archer Roose

    Agency: Colossus

    Executive creative director/copywriter: Greg Almeida

    Executive creative director/art director: Travis Robertson

    Art director: Tyler Sugg and Armeen Shaidani

    Copywriter: Jillian Apatow

    Executive producer: Nicole Hollis-Vitale

    Associate Producer: Samantha Derderian

    Managing director: Jon Balck

    Account director: Hayley Richards

    Account coordinator: Sebastian Molina

    Production company: Community Films

    Director: Nat Prisco

    Executive producer: Carl Swan and Lizzie Schwartz

    Line producer: Nessie Clarke

    DP: Don Davis

    Photographer: Kim Newmoney

    Stills production: RedEye Reps/Kim Newmoney Photography

    Line producer: Lucia Tran

    Edit: Forage Edit

    Editor: Kelly Hansen

    Finishing: Zero VFX

    Color correct: Company3

    Colorist: Tim Masick

    Executive Producer: Ashley McKim

    Producer: Kevin Breheny

    Mix and sound design: Mike Secher at Soundtrack Boston

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