Saturday, December 3, 2022

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    Ad of the Day: EastEnders end credits edited to highlight climate change

    BBC One aired a one-off special of the EastEnders credits last night to advertise the last episode in its Frozen Planet II series.

    British soap-lovers might have noticed a change to the BBC’s EastEnders closing credits on October 12. As the camera panned out to the recognizable map of London’s East End that viewers will be familiar with, a more chaotic scene appeared on the screen.

    To highlight the challenges the planet’s frozen regions are facing due to a warming climate – and how rising sea levels could one day affect us much closer to home – the footage showed a flooded River Thames with burst banks instead.

    The credits then cut to a satellite image of the Arctic and point to the last episode of Sir David Attenborough’s series, underlining the message that the challenge of melting ice in this frozen region could one day affect us all.


    Senior head of marketing, BBC One: Faye Jones

    Marketing manager: Claire McDonald

    Marketing manager: Jawad Ashraf

    Marketing exec: Jahmel Coleman

    Executive creative director: Rasmus Smith-Bech

    Creative directors: Becca Pottinger and Ali Dickinson

    Senior creatives: Paul Bailey and Russell Hendrie

    Planning director: Rhonwen Lally

    Media portfolio lead: Tony Dalton

    Media scheduler: Emma Beattie

    Senior designer: Will Jarvis

    Design/animation: Martin Falconer

    Producer: Rick Bateson

    Project managers: Anna Curtis and April Forsyth

    Production coordinator: Hannah Stothard

    Edit: Clare Hannan

    Composer: Hans Zimmer

    Audio and post-production: The Farm

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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