Monday, December 5, 2022

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    8 top Halloween activations, from Snap’s costume try-on to Burger King’s ghost detector

    Whether you’re on the hunt for some Halloween costume inspiration, or you want to see Martha Stewart in a short slasher film, we have you covered. Here are eight spooky efforts from household brands that will chill your bones.


    1. Try and buy Halloween costumes with Snapchat’s AR lens

    Looking for costume ideas, but unwilling to drive to the local Spirit Halloween shop? Starting October 11, Snapchatters can virtually dress up as characters from their all-time favorite TV shows and movies, including Hocus Pocus 2, Chucky, Ghostbusters, Stranger Things, Power Rangers, Transformers, The Office, Harry Potter and more. If users like what they see, they can purchase the costume via the lens, directly within the app.

    8 top Halloween activations, from Snap’s costume try-on to Burger King’s ghost detector


    2. Take spooky selfies with YouCam’s seasonal photo effects

    This year, YouCam’s app portfolio – which includes YouCam Makeup, YouCam Perfect, YouCam video and YouCam nails – dropped over 100 Halloween-themed virtual looks and photo editing effects. Choose from a variety of looks, from the ‘Hallow-Queen’ and ‘Scary Cute’ collections, to ‘Eye Scream,’ the signature ice cream skeleton look from talented makeup artist, Jessica Buchanan, otherwise known as @makeitjess on Instagram.

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    3. Go ghost hunting with Burger King’s app – and get a free Whopper

    This Halloween, consumers will be able to detect nearby paranormal activity through the Burger King app. Part of the fast-food chain’s ‘Home of the Ghosts’ campaign, the app allows users to locate ghosts in their favorite haunts using a magnetic field sensor. Better yet, if they find one, they can earn a buy-one-get-one Whopper. “This year, we encourage customers to hunt for ghosts wherever they like to hang out,” Burger King’s brand communication director Andrea Beer said in a statement. “If they find one, we’re doubly excited to reward them for sharing their spaces.”

    whopper burgers


    4. Have an eco-friendly spooky season with Mars and Rubicon

    Nothing is spookier than the very real climate crisis, so this Halloween, candy mainstay Mars Wrigley and recycling company Rubicon are tackling packaging waste through recyclable trick-or-treat bags. Part of Rubicon’s ongoing ‘Trick or trash’ effort, the bags are available to order at and will come with both pre-paid postage stamps as well as instructions to return the bags for recycling.

    goodie bag

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    5. Meet Butterfinger’s frightening new foe, Robin Fingers

    The ongoing ‘Butterfinger Investigators’ campaign continues – but there’s a new villain on the loose this year: Robin Fingers. The main protagonists, agents Hugh Dunnit and Ali Byes, played by Amir Arison and Alexandria Bedford, take on new challenges in a trio of 15-second spots. Several cult classic stars, including Johnathan Bennett from Mean Girls and Kimberly Brown from Halloweentown, will also support the effort, while out-of-home placements will appear in Chicago, Miami, LA and New York. Plus, an NFL Jets partnership will see in-game assets on the jumbotron and other digital signage in and around the stadium.

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    6. Create a monstrous makeup look with Revolution’s Halloween collection

    Makeup Revolution’s Halloween collection has made its return – this time, with a new circus-themed line to help consumers transform themselves into clowns, fortune tellers, magicians and other carnies. Alongside the new addition, the collection brings back other fan favorties: SFX tools, a Game of Thrones line, a Beetlejuice line, face paint sets and temporary hair dyes.

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    7. Martha Stewart channels Michael Myers in a Liquid Death ad

    Liquid Death’s latest ad encourages viewers to disregard the knife in the hands of Martha Stewart and instead focus on the delightfully dark candle that the water brand worked on with the celebrity chef. “Each one is made by hand,” Stewart says in the ad, while the camera pans to a screaming sous-chef with a severed hand.

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    8. Hot Topic drops vampy virtual clothing in Roblox

    Cult favorite gothic retailer Hot Topic is stepping out of the mall and into the metaverse for the first time with a new Halloween activation in Roblox. The ‘Halloween forever’ collection features 10 virtual pieces of apparel that are based on real in-store items, as well as three virtual pop-up shops.

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