Saturday, December 3, 2022

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    Tinder launches ‘Election Center’ tool to attract young singles to the voting booth

    The new tool helps users register to vote, understand local ballot measures and find their local polling station – because nothing is more attractive than someone exercising their civic duty.

    Tinder is making strides to get young singles to get more involved in the electoral process by making voting easier ahead of the 2022 Midterm Election.

    Sixty-three percent of young singles between 18 and 25 – over half of Tinder’s user base – find the information on ballots overwhelming, per a recent survey. To change this, Tinder has partnered with democracy database BallotReady to launch a new ‘Election Center’ tool within the dating app’s ‘Explore’ page. Here, singles can register to vote, locate polling stations and access easy-to-understand breakdowns of their local ballot measures.

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    The Election Center is designed to help the 33%, who admitted in the survey that they don’t feel properly informed on the issues at stake. While “Register to Vote” is available today, the brand also announced that it will roll out additional in-app features, like “My Actions,” “My Stickers” and My Ballot,” on October 26. Below is a breakdown of the upcoming key features within Tinder’s Election Center:

    • Register to Vote. Helps singles stay on top of their state’s registration deadlines by redirecting them to their respective registration page.

    • My Actions. Helps ingles prepare for the polls with a checklist detailing the voter registration steps, request a mail-in ballot, and find their local polling stations.

    • My Stickers. Allows tinder members to flex their civic pride by adding an “I Voted” sticker to their dating profile.

    • My Ballot. Offers digestible information on local ballot measures from BallotReady.

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    The app will also offer members in battleground states personalized, in-app merch cards, designed to educate them on the importance of voting locally. 

    The effort is similar to those of other dating apps encouraging civic action. In 2020, LGBTQ+ dating app Grindr launched its intentionally risqué ‘Voting is sexy’ campaign.

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    Tinder bills itself as committed to actively addressing the issues affecting its community. The app recently released ways for members to take a stand on key issues like reproductive rights and marriage equality, both of which can be influenced by this year’s elections.

    Following the Roe v. Wade ruling, Tinder released an option for singles to disclose whether they are pro-choice or not on their dating profile, as well as an in-app promotion to support, a national campaign led by abortion rights supporters.

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    Last month, Tinder launched an advocacy initiative to help support the “Respect for Marriage Act,” which would protect the right to same-sex and interracial marriage through federal government recognition.

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