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    Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

    E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. 

    Shopify earned a nomination for Best E-Commerce Technology. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. As they do so, Linkpop by Shopify allows merchants to launch social storefronts across platforms — accessible directly from their “link in bio” page — making it simple to convert followers into buyers and brand advocates. Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Her large social following benefited from never having to leave their chosen social media app to make a purchase.

    Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. The company’s advertising technology solution SmartProposal uses artificial intelligence to instantly build high-performing omnichannel media proposals based on industry-specific recommendations and real data from hundreds of thousands of media campaigns. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

    For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Green PMPs allow advertisers to offset the carbon emissions caused by running ads throughout the programmatic supply chain and achieve net-zero carbon emissions on their digital ad campaigns. Since the launch, nearly 15,000 websites have been using Green PMPs, and more than 15.6 million metric tons of CO2 have been avoided — equivalent to the emissions from 15 round-trip flights from Boston to London per passenger.

    Piano secured nominations in several categories, including Best Subscription Platform. Piano’s subscription solution includes segmentation and personalization, messaging, subscription experience and dynamic paywall capabilities plus the subscription commerce itself. Its expansive toolkit offers media companies multiple ways to grow revenue. Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months.

    For Best Social Marketing Platform, Slate was a standout for enabling brand teams to create social media content that is entirely customizable for a brand. Slate allows brands to ensure their social content is on-brand and consistent across all channels and creators. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. 

    Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus. 

    See the complete list of finalists below. 

    Best Affiliate Marketing Platform
    BrandCycle, Inc. – Influencer Sales Campaign
    Rakuten Advertising – Building a Brand to Brand Partnership with MAC & Afterpay

    Best Attribution Tool
    FullThrottle Technologies
    InMarket & Welch’s
    Max Connect Digital
    National Tire Retailer Increases Store Visits and E-Commerce Sales with’s Industry-Leading Programmatic Solutions
    Reveal Mobile

    Best Buy-Side Programmatic Platform
    Lasso – Hyper-personalization in Healthcare Campaigns with CMI Media and IBM Watson
    Quotient Targets National Sales with TYLENOL® DOOH
    RTB House and Audi San Francisco
    Tremor Video
    Whataburger, McGarrah Jessee, and Pixability – Driving Store Visits Through Custom YouTube Strategies
    Yahoo DSP Uses First-Party Data & Premium Inventory to Help Brands Drive In-Store Success

    Best Connected TV/Streaming Video Management Platform
    How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform
    Transmit & Chevrolet – All-Electric Silverado “Reserve Now” Campaign

    Best Content Management System
    Arc XP & Gray Television – Digital Experience Platform
    SIDEARM Sports – Powered by Learfield
    The Loop Player and Loop Interface by Loop Media, Inc.

    Best Content Marketing Platform
    Contentgine & Quarry – Driving Smarter Campaigns and ROI
    Linkwell Health
    McCormick Eliminates Content Silos With Acquia DAM and PIM

    Best Cookieless Identification Technology
    4D Context Outcomes Engine, a division of Silverbullet Group
    Audigent’s Cookieless Hadron ID Delivers an Addressable Impression Rate of 81% for Advertisers
    Fundamental Media and Alphix Solutions
    ID5 Identity Cloud
    Merkury Powered by Merkle

    Best CRM Platform
    Drift & Pipefy – Improving Pipefy’s Digital Customer Experience with the Drift Conversation Cloud
    GridBuddy Connect by Validity Assists Pivotree in CRM Data Management to Boost Employee Morale and Streamline Executive Decisions
    Lineup Systems – Adpoint CRM
    SugarCRM – The AI-Driven CRM Platform that Does the Work to Make the Hard Things Easier for Sales, Marketing and Service Professionals

    Best Customer Data Platform
    Amperity and Brooks Running
    Contobox & The Home Depot Canada
    Epsilon – Epsilon PeopleCloud Customer
    Quantum Metric’s Reimagining of the Digital Banking Experience

    Best Data Lead
    Asaf Davidov, Roku’s Head of Ad Measurement & Research
    CI&T’s Claudia Yuri Katagi
    Deloitte Digital

    Best Data Management Platform
    Audigent’s Next-Gen DMP Drives 14.7x ROAS for LAGOS
    Findability Sciences Inc.
    Ocient’s Campaign Forecasting Solution powered by the Ocient Hyperscale Data Warehouse
    Treasure Data – Launch of CDP for Trifecta

    Best Data Team
    EMX by Big Village, Whataburger, McGarrah Jessee (agency)
    Ovative Group
    Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy

    Best Digital/Social Video Management Platform
    How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform
    Wistia – An Intuitive Platform to Elevate Video Hosting and Marketing Efforts

    Best E-Commerce Technology
    Bag Riders Taps Bolt’s Frictionless Checkout to Turbocharge Checkout Completion
    Commerce Layer – Helping Chilly’s Scale Internationally
    Pacvue and BetterBody Foods

    Best Event Platform
    Kaltura – Check Point’s CPX 360
    ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads
    Zoom Video Communications, Inc.

    Best In-Store Technology
    Salesfloor Clienteling – Sell Virtually
    XY Retail & ISAIA – Omnichannel Solutions

    Best Influencer Marketing Platform
    Inmar Intelligence and Procter & Gamble – The Multicultural Influencer Marketing Campaign
    Pixlee TurnTo for Creators
    Social Native
    StreamElements Develops the Winning Recipe for HelloFresh to Reach Streamers’ Audiences at Scale

    Best Location Data Platform
    DAC & MTY Group
    Gravy Analytics – Using Location Analytics for Smarter Community Planning
    GroundTruth x Morrison
    InMarket & Welch’s
    Near Me Politics
    Reveal Mobile

    Best Marketing Analytics Platform
    ActionIQ CX Hub helps global media company to deliver personalized, consistent customer experience across all its brands
    Known x JUST Egg
    Lasso – Omnichannel Campaign Measurement for Healthcare
    Piano – Piano Analytics

    Best Marketing Automation Platform
    Bionic – Launch of Media Planning + Buying Platform
    Flight Control by Clinch
    Fluency Recognized as the Best Marketing Automation Platform
    Intuit Mailchimp
    Lob & Marley Spoon: How Marley Spoon Found the Recipe for Conversion Success Through Lob’s Intelligent Direct Mail Platform
    Omeda & PMMI – Launch of Progressive Profiling to Build First-Party Data

    Best Measurement Solution
    Adjust Datascape: Providing Marketers With the Most Granular Data All in One Place
    Genius Monkey
    LoopMe & Quigley – Brand Measurement + AI Optimization
    Mars, Incorporated and Realeyes – Using Attention AI To Predict Real-World Outcomes
    Reveal Mobile
    VidMob with NEOSTRATA®

    Best Mobile Marketing Platform
    AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign
    HUAWEI Ads: Lidl Finds a New, Effective Platform to Grow Users in Portugal
    MoEngage and S’More – Increase in Mobile App Engagement

    Best Monetization Platform for Publishers
    33Across Lexicon – Addressable Monetization with
    Audigent Powers First-Party Data Platform WMX Connects, Boosting Revenue by 30%
    CafeMedia Drives Significant Lift for Fast-Growing Sports Publisher
    Chicory & TMB – making recipes shoppable on
    Duration Media – Viewability-as-a-ServiceShopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

    Best Native Advertising Platform
    AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign
    News UK

    Best Partner Clean Room 
    Epsilon – Epsilon PeopleCloud Prospect

    Best Personalization and A/B Testing Platform
    Contobox & The Home Depot Canada
    Movable Ink
    Postclick Reduces Boll & Branch’s Customer Acquisition Costs by 38%

    Best Sales Automation Tools & Platform
    CaptivateIQ and Gong – Sales Commissions
    EDITED & PUMA UK Partnership
    Salesfloor Clienteling – Sell Virtually

    Best Sell-Side Programmatic Platform
    Beachfront Unified Decisioning
    Creating the Perfect Mobile Formula with Kargo
    Duration Media – Viewability-as-a-ServiceShopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
    EMX by Big Village
    Magnite Raises the Bar for Live CTV Monetization
    Publica LLC

    Best Sign-On Technology
    LastPass Provides Seamless, Secure & Now Passwordless Login

    Best Social Analytics Platform
    Emplifi for the Win! Helping the Arizona Cardinals score a touchdown with their social media content
    Khoros for Social Media Management

    Best Social Marketing Platform
    BYJU’s FutureSchoolShopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists scales its Facebook advertising leads by 135% with the support of Skai’sShopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists Expert Services team
    Slate & DR SMILE – Leveraging Digital Ads to Seize Black Friday Opportunities
    Tiger Pistol and Great Clips Drive More Effective Engagement and Visits for Franchisees Through Localized Social
    Tiger Pistol and Wendy’s Set New Standard for QSR Advertising

    Best Subscription Platform
    Advance Local and Sophi Content Paywall Engine
    NBC Sports Next – GolfPass
    TIME with Recurly

    Best Sustainable Ad Tech Platform 
    Sharethrough & Scope3 – Launch of Green PMPs

    Best Video Ad Server
    Beachfront Unified Decisioning
    Publica LLC
    SpringServe – Digital Ad Serving Platform

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