Wednesday, November 30, 2022
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    Dame’s Mitch McConnell dildo to raise funds for abortion access

    The sexual wellness brand has launched the tongue-in-cheek toy to allow people to ‘get fucked by the government on their own terms.’

    Dame has teamed up with creative agency Mischief at No Fixed Address to launch a politically-charged sex toy that will funnel 100% of sales going to organizations fighting for the right to access abortion care.

    The limited-edition dildo features the face of Mitch McConnell, the Republican senator from Kentucky. He helped engineer the fall of Roe v Wade by working to reshape the federal judiciary and the US Supreme Court. As part of the launch, a creative poster has been launched that reads: ‘Get F*ucked by the Government on your own terms.’

    The money from the sale of these toys will go towards organizations fighting for the right to access abortion healthcare following the June 24 2022 decision.

    Dame is further encouraging people to vote as the homepage of the website reads: ‘Anti-choice politicians are f*cking you. Now you get to f*ck them back. (And enjoy it while you do.)’

    Alexandra Fine, founder and chief executive officer of Dame Products, said: “In dismantling the critical right to abortion access, the government has fucked America. At Dame, we believe our bodies are our own, and it is our choice to do with them as we please. This encompasses everything from pleasure to life-saving healthcare. So we wanted to engage in the discourse, raise funds and have fun doing it. Pleasure is our guiding force and we need autonomy over our bodies in order to enjoy them.”

    Starting today, people who want to support the right to critical healthcare access can buy this dildo at Dame for $80 – a number that represents the percentage of Americans who believe abortion should be legal, according to independent research firm Gallup.

    Dana Buckhorn, a creative at Mischief at No Fixed Address, the creative agency that teamed up with Dame, added: “We wanted to make sure this issue is top of mind leading up to the midterm elections, when people have the chance to make meaningful change.”

    Credits

    Agency: Mischief

    Co-founder and chief creative officer: Greg Hahn

    Partner and executive creative director: Bianca Guimaraes

    Partner and executive creative director: Kevin Mulroy

    Senior copywriter: Dana Buckhorn 

    Senior art director: Tanner Thompson 

    Designer: Sabrina Saccente

    EVP production: Will Dempster

    Senior producer: Coleman Sweeney

    Partner and president: Kerry McKibbin

    Account director: Diana Baran 

    Account executive: Madeleine Vonderhaar

    Partner and head of strategy: Jeff McCrory

    Group strategy director: Ed Gunn

    Strategy director: Brittany Dow

    Business affairs: Jennifer Pannent 

    Partner and head of development: Oliver McAteer

    Client: Dame Products

    Founder and chief executive officer: Alexandra Fine

    Chief of staff: Natalie Coletta

    Product: Saykon Dee, Julia Lopez and Lizzie Ayton

    Operations: Ben Aldridge

    E-commerce: Rachael Tann

    Web developer: Windsor Ortiz

    Director: Vanessa Moore

    Senior account manager: Morgan Smith 

    Senior account executive: Javier Adon

    Account executive: Jennifer Gallegos 

    Production company: I Can Make it Move

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