Volta aims to lead the charge of the EV revolution through education.
Although electric cars and charging stations are becoming ever-more common sights, many gas drivers remain hesitant to make the switch. Volta, an electric vehicle charging company, is keen on sparking their interest with a new campaign.
Effective today and just in time for National Drive Electric Week, ‘Charging for All’ has launched across the Volta Media Network, Volta’s social channels and the company's website to encourage circumspect consumers to take part in the inevitable EV takeover. One slide boldly proclaims: “We’re all EV drivers – just some of us don’t know it yet.”
To further spread the word, the brand’s 2,900 EV charging stalls and 4,900 digital media screens – located steps from places frequented by millions – will broadcast content to debunk common myths about EVs and highlight the economic and environmental benefits of EV ownership. At the same time, Volta aims to pique consumer interest in renewable energy, which powers the brand’s own EV chargers and media screens.
Volta says its media network has more power to stimulate the rapid transition to electric mobility than any other EV charging company. “Volta’s highly visible chargers, located just steps from the front doors of the places millions of Americans regularly visit, continuously remind all passersby that owning and recharging an electric vehicle can be convenient,” Volta’s chief commercial officer Brandt Hastings said in a statement.
“The momentum of the EV revolution has never been greater than it is right now. Federal and state governments are committing billions of dollars to support an electric future, and Volta is also doing all we can to ensure this future is realized.”
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