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    Quorn’s ‘food porn’ ad encourages deli meat lovers to go plant-based

    Placing itself within the ‘food porn’ advertising category, Quorn has taken a tongue-in-cheek approach to promoting the benefits of a meat-free diet.

    In ‘So Tasty Why Choose The Alternative?’, viewers see a woman at her kitchen counter about to tuck into a sandwich when the sensual voice of the narrator confirms that Quorn’s new range of deli-style fake meat tastes delicious.

    Confused, the hungry woman looks around to see a pig puppet speaking slowly into a mic before his two friends, a cow and a chicken, join in.

    Gill Riley, marketing director at Quorn Foods UK, said: “This new campaign has been created to connect with flexitarians who are looking to reduce their meat intake, but not lose out on the taste and texture they know and love from deli meat. We want to make them laugh while also demonstrating just how delicious our new products are. As we know, switching consumers into our products from their usual meat deli slices will be another step towards helping the planet.”

    It’s the work of creative agency Adam & Eve/DDB and was directed by Jim Archer, who is known for shows such as Brian and Charles.

    The trio of puppets was made by Andy Heath at Talk to the Hand Productions, whose credits include Star Wars and The Hitchhiker’s Guide to the Galaxy.

    Credits

    Client: Quorn

    Brand: Deli Slices

    Project/campaign name: So Tasty Why Choose The Alternative?

    Client

    Marketing director: Gill Riley

    Head of brand marketing: Lucy Grogut

    Brand manager: Rehana Kausar

    Chief creative officer: Richard Brim

    Creative directors: Matt Fitch and Mark Lewis

    Creatives: Dan Bailey and Brad Woolf

    Agency producer: Tristan Baker

    Planner: Sian Illes

    Chief executive officer: Tammy Einav

    Managing partner: Miranda Hipwell

    Business director: Flemming Lerche

    Account director: Sarah Cornish

    Account manager: Jemima St Aubyn

    Account executive: Estella Mosca

    Lead designer: Dave Robinson

    Designer: Nadine Fer

    Media agency: Initiative

    Production company: Minds Eye

    Executive producer: Hughie Phillips

    Producer: Archie Johnston Stewart

    Director: Jim Archer

    D.O.P: James Blann

    Puppeteers: Andy Heath, Lestyn Evans and Wim Booth

    Editing company: Stitch

    Editor: Leo King

    Post-production: Coffee & TV

    Post producer/VFX supervisor: Joss Brindle

    Colorist: George Neave

    Flame op: Laura Smith

    Music supervisor: SixtyFour Music – Jeremy Newton

    Audio post-production: Factory

    Soundtrack name and composer: Michael Ajayi – Tonight is your Night

    Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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