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    French consumer goods brand promotes itself as a pillar of domestic life

    Boulanger, the French consumer goods brand, is surfacing the range of value-added services it provides ahead of the new school year.

    Highlighting its role as a pillar of domesticity, the brand is promoting itself as a rock of stability in an uncertain world by illustrating the utility it provides customers from repairs to delivery, as well as training on the use of products and their maintenance.

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    Conceived in collaboration with TBWA/Group, the campaign straddles in-store messaging with an associated film showcasing the personal touch provided by its employees.

    The advert depicts a young woman setting up home for the first time – a disruptive process made all the easier by Boulanger, which delivers a brand new fridge with next-day delivery, carting off the old appliance as they leave.

    The autumn campaign follows a successful spring push offering unlimited repairs by subscription for household appliances.

     

    Credits

    Client managers:  Fanny Le Gal, Jean Sens

    Agency managers: Marc Fraissinet, Adrien Marsaud

    Executive creative directors : Benjamin Marchal, Faustin Claverie

    Creative directors: Lucie Valloton, Vincent Cusenier

    Head of creative producerd: Maxime Boiron

    Creative producer: Anne-Claire Girard

    Production: Big

    Director: Julie Navarro

    Producer: Kasia Staniaszek

    Agency post producer: Éléonore Girard

    Editors: Dorian Ledastumer, Benjamin Bruel

    Calibrator: Nicolas Guibert

    Sound production: \Else

    Head of music and sound: Olivier Lefebvre

    Director, soundtrack: Ambroise Cabry

    Music art directors: Ferdinand Huet, Thomas Jacquet

    Sound engineer: Matthieu Seignez

    Lawyers, music: Constance Duhourcau, Marion Le Guluche

    Sound coordinators: Mélissandre Mons, Mélanie Bourdet

    Compositor: Hugh Coltman

    Editor: 4Good

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