Waitrose has launched an integrated brand campaign in the hopes of getting people to feel more positive about the food they are consuming.
‘Food to Feel Good About’ tackles big topics such as where food comes from, farmer wages and how animals are treated.
The 60-second spot also features Waitrose partner Vanessa Jones, who has worked for Waitrose for 26 years as a cheese specialist, in the hopes of showing the care that goes into each of its products.
Narrated by actor and comedian Jamie Demetriou, the campaign launches during the Great British Bake Off.
Chief creative officer: Richard Brim
Executive creative directors: Matt Gay, Feargal Ballance
Creative directors: Mark Shanley, Molly Wilkof
Agency producer: Sally Patterson
Planners: Hugh De Winton, Shu Han Lee
Chief executive officer: Tammy Einav
Managing director: Paul Billingsley
Business director: Loella Collier
Account director: Georgia Roca
Account manager: Beth Bridgen
Designer typographer: Paul Knowles @ King Henry
Media agency: Manning Gottlieb OMD
PR agency: Finn Partners
Production company: Hungry Man
Executive producer: Matt Buels
Producer: Chris McBride
Director: Bryan Buckley
DOP: Gary Shaw
Editing company: The Assembly Rooms
Editor: Adam Spivey
Post producer: James Beck
VFX supervisor: Andrew ‘Barnsley’ Wood
2D lead: Holly Mclean
2D: Mikael Theander, Ben Stonehouse
Colorist: Lewis Crossfield @ Time Based Arts
Music supervisor: Leland
Audio post-production: Factory
Soundtrack name and composer: Come Ray And Come Charles, Michel Legrand
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