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    Ad of the Day: Waitrose tackles sustainability in food journey spot

    Waitrose has launched an integrated brand campaign in the hopes of getting people to feel more positive about the food they are consuming.

    ‘Food to Feel Good About’ tackles big topics such as where food comes from, farmer wages and how animals are treated.

    The 60-second spot also features Waitrose partner Vanessa Jones, who has worked for Waitrose for 26 years as a cheese specialist, in the hopes of showing the care that goes into each of its products.

    Narrated by actor and comedian Jamie Demetriou, the campaign launches during the Great British Bake Off.

     

    Credits

    Chief creative officer: Richard Brim

    Executive creative directors: Matt Gay, Feargal Ballance

    Creative directors: Mark Shanley, Molly Wilkof

    Agency producer: Sally Patterson

    Planners: Hugh De Winton, Shu Han Lee

    Chief executive officer: Tammy Einav

    Managing director: Paul Billingsley

    Business director: Loella Collier

    Account director: Georgia Roca

    Account manager: Beth Bridgen

    Designer typographer: Paul Knowles @ King Henry

    Media agency: Manning Gottlieb OMD

    PR agency: Finn Partners

    Production company: Hungry Man

    Executive producer: Matt Buels

    Producer: Chris McBride

    Director: Bryan Buckley

    DOP: Gary Shaw

    Editing company: The Assembly Rooms

    Editor: Adam Spivey

    Post-production: Rascal

    Post producer: James Beck

    VFX supervisor: Andrew ‘Barnsley’ Wood

    2D lead: Holly Mclean

    2D: Mikael Theander, Ben Stonehouse

    Colorist: Lewis Crossfield @ Time Based Arts

    Music supervisor: Leland

    Audio post-production: Factory

    Soundtrack name and composer: Come Ray And Come Charles, Michel Legrand

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